An event called Beats For Freedom was held in Bangalore’s premier mall UB City. It saw 20 professional percussionists and drummers perform a percussion rendition of the national anthem to a crowd of 500 people.

exchange4media Staff 30-August-2018

A post-Independence Day film by Exide, conceptualised by J Walter Thompson garnered 6.5 million reach on Twitter

exchange4media Staff 25-August-2018

Regiment Diaries, which is being aired from August 16, will be telecast every Thursday at 10 pm

exchange4media Staff 17-August-2018

The message of inclusiveness for the I-Day campaign is in tune with the ‘Meet Your Neighbour’ campaign that iD Fresh Food had launched in June this year

exchange4media Staff 16-August-2018

Ye Jo Desh Hai Mera will air on Wednesday at 11am and have hasya kavis and jawans showcase their talent

exchange4media Staff 14-August-2018

Urges fellow Indians to embrace digital payments and reduce dependence on cash

exchange4media Staff 14-August-2018

Mullen Lintas Mumbai, the agency behind the campaign, talks about the harm of indiscriminate use of plastic

exchange4media Staff 14-August-2018

Shashi Shekhar Vempati talks about the cultural shift in Prasar Bharati and how he plans to lead the organisation into its next phase of growth

Ruhail Amin 14-August-2018

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

exchange4media Staff 14-August-2018

Airtel has launched a special sarod rendition of India’s national anthem. The track is available on Wynk Music and Airtel TV

exchange4media Staff 13-August-2018

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha 13-August-2018

A recap of the most important stories that you may have missed this week

exchange4media Staff 19-August-2017

An exclusive series honouring the finest brands and the people behind them was also showcased

exchange4media Staff 18-August-2017

This campaign was launched on Friendship Day and will culminate on Independence Day as a salutation to the spirit of India

exchange4media Staff 16-August-2017

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Venkata Susmita Biswas 16-August-2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Misbaah Mansuri 14-August-2017

This six-part series is a build-up to its Independence Day programming

exchange4media Staff 07-July-2017

The channel will air a special celebration marathon on August 15 and 16, of its most iconic programmes

exchange4media Staff 14-August-2015

With Independence Day around the corner, e-commerce biggies like Amazon and Snapdeal have launched interesting and quirky communication around their new sale offers. Flipkart is also expected to join in a day or two with its Independence Day offers

Sarmistha Neogy 13-August-2015