The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

Mansi Sharma Aug 18, 2022 8:54 AM


Kinetic collaborated with MediaCom and Ogilvy to deliver the campaign

exchange4media Staff Aug 16, 2022 2:44 PM


The campaign talks about the inherent behaviour of bargaining at local shops

exchange4media Staff Aug 15, 2022 1:00 PM


As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit

Ruchika Jha & Shrabasti Mallik Aug 12, 2022 6:39 PM


The initiative aims to bring awareness and join hands in the ongoing efforts of the Government of India under Azadi Ka Amrit Mahotsav, encouraging wider citizen participation

exchange4media Staff Aug 12, 2022 10:06 AM


In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future

exchange4media Staff Aug 12, 2022 8:35 AM

I Day?blur=25

The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030

Mansi Sharma Aug 12, 2022 8:27 AM


The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well

Mansi Sharma Aug 10, 2022 8:05 AM

Khul Ke?blur=25

The campaign celebrates the country’s past achievements and discusses hopes & possibilities for the next 25 years

exchange4media Staff Jul 2, 2022 4:00 PM


The group brought out issues across multiple editions with an overall pagination of 1400+ and claimed that more than 2,100 clients participated

exchange4media Staff Aug 16, 2021 4:36 PM

HT Campaign?blur=25

The digital audio first campaign is conceptualised by Dentsu and produced by Wat Consult

exchange4media Staff Aug 16, 2021 3:07 PM

Upstox Campaign?blur=25

The campaign's overarching goal is to encourage financial independence and foster an investment culture across the country

exchange4media Staff Aug 16, 2021 12:33 PM


The digital film has been conceptualised by the Corporate Brand and Communications Team of  Godrej and Creativeland Asia

exchange4media Staff Aug 16, 2021 12:24 PM


Video campaign celebrates freedom achieved through the power of education through three inspiring real-life stories

exchange4media Staff Aug 15, 2021 4:00 PM

JK Lakshmi Cement campaign?blur=25

The digital ad film captures the emotion of liberation and a sense of ownership that is always missing in a rented house

exchange4media Staff Aug 14, 2021 8:00 PM


The 'Desh ka Kulhad' collection comprises 26 distinct designs, each representing different regions of India

exchange4media Staff Aug 14, 2021 8:26 AM