independence-day
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Yatnesh Pandey Aug 21, 2026 9:17 AM
Guest Column: Vaibhav Maloo, Managing Director, Enso Group, writes the question is no longer whether the world has noticed us, but what it has learnt to expect from us
Vaibhav Maloo Aug 17, 2026 9:44 AM
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand India
Savio Cerejo Aug 17, 2026 9:38 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati on how Brand India’s next chapter will be shaped by brands that enable more Indians to participate in growth
Ketan K Bharati Aug 17, 2026 9:34 AM
Subhrangshu Neogi, former corporate leader turned entrepreneur, shares his thoughts on this Independence Day
e4m Staff Aug 15, 2026 11:50 PM
Arnab Mitra, Founder and Managing Director, Liqvd Asia, writes why advertising is still arguing a case the country has already won
Arnab Mitra Aug 15, 2026 8:08 PM
Sanjoy Chakrabarty, Founder & CEO at Millionminds, writes about India’s 80-year journey of independence and why the next generation must preserve its economic, strategic and intellectual freedom
Sanjoy Chakrabarty Aug 15, 2026 6:03 PM
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preference, value and premium pricing globally
Varun Mundra Aug 15, 2026 5:47 PM
Sudhir Mishra and Prerna Pandey write that nine transformative forces are propelling Brand India onto the global stage
Sudhir Mishra and Prerna Pandey Aug 15, 2026 2:35 PM
Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest
Ritu Kant Ojha Aug 15, 2026 2:14 PM
On Independence Day, Daljeet Narang, Founder & CEO of Sportedge, writes that Brand India must evolve from being bigger to being better
Daljeet Narang Aug 15, 2026 1:44 PM
Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that New India must go beyond growth to embrace inclusion, responsibility and a new consciousness
Gargi Sarkar Aug 15, 2026 1:06 PM
Ved Shukla, Founder & CEO at Mylomart, shares how Brand India has evolved from Western aspiration to a more confident identity rooted in Indian culture, values and voice
Ved Shukla Aug 15, 2026 1:00 PM
As India marks its 79th Independence Day, the AI sovereignty debate shifts to compute, data and indigenous models that could shape the country’s digital future.
Brij Pahwa Aug 15, 2026 12:40 PM
Marketing leader Anindya Khare writes that brand India has evolved into a global marketing and innovation powerhouse, driven by homegrown brands, media and digital innovation
Anindya Khare Aug 15, 2026 12:26 PM
The Light of a Single Candle: Industry veteran A P Parigi writes what freedom means to India’s youth
A P Parigi Aug 15, 2026 12:11 PM
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, shares how new India is being epitomised by Gen Z
Carol Goyal Aug 15, 2026 11:27 AM
Guest Column: Deepak Choudhary, President-EEMA, Founder & MD - Eva Live, EVENTFAQS Media, MSEED & Doremi Entertianment, states how the idea of Brand India is undergoing a significant transformation
Deepak Choudhary Aug 15, 2026 11:19 AM
Guest Column: Jyotiraditya Thakur, Co-Founder, Bhag Club, shares how the new India is the aspirational India, an India that is confident about wanting more, building more, and becoming more
Jyotiraditya Thakur Aug 15, 2026 11:11 AM
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes how Brand India is evolving into a confident, youth-driven global identity
Vikkramm Chandirramani Aug 15, 2026 11:05 AM
Guest Column: Gaurav Gopal Verma states that as India celebrates its 80th Independence Day, there is something beyond the tricolour, the speeches that feels different this year
Gaurav Gopal Verma Aug 15, 2026 11:02 AM
Aanchal Arora, MD and Chairperson of 1702 Digital, explores how Brand India is evolving into a globally influential, digitally mature growth engine
Aanchal Arora Aug 15, 2026 10:45 AM
Sidharth Sethi writes that Brand India is evolving from scarcity to possibility, with innovation and inclusive growth driving its global soft power
Sidharth Sethi Aug 15, 2026 10:28 AM
Hersh Bhandari writes how India’s shift towards technology, innovation and digital self-reliance is reshaping Brand India and giving rise to globally ambitious homegrown brands
Hersh Bhandari Aug 15, 2026 10:13 AM
Writer Shreya Meher shares why seventy-nine years on, the honest measure of India is not what it has announced. It is what the structure carries
Shreya Meher Aug 15, 2026 10:08 AM
Damini Chopra, actor, writer and philanthropist, shares why investing in education and skills is key to turning India’s demographic dividend into lasting prosperity
Damini Chopra Aug 15, 2026 9:54 AM
Guest Column: Parthip Thyagarajan, Co-founder & CEO of WeddingSutra.com, on how India’s cultural confidence, resilience and entrepreneurial spirit are reshaping Brand India.
Parthip Thyagarajan Aug 15, 2026 9:47 AM
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
Aryendra Khan Aug 15, 2026 9:06 AM
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
Aryendra Khan Aug 15, 2026 8:45 AM
As India celebrates its 80th year of independence, marketers have an opportunity to look at the occasion not merely as a patriotic calendar event, but as a moment that brings the country together
e4m Desk Aug 10, 2026 10:16 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments
Ganapathy Viswanathan Jan 22, 2026 8:32 AM
This festive week brands went all out to catch the patriotic and festive fervour. A round of ads and spots that caught our eye
Soumya Gawri Aug 16, 2025 9:04 AM
With over eight crore units manufactured annually, 75% of its products made in India, and over 15,000 jobs generated directly and indirectly
e4m Staff Aug 15, 2025 5:30 PM
Conceptualised with music composer Sneha Khanwalkar, the #TributeToIndia campaign creates a fresh rendition of the national anthem using iconic sounds of India
e4m Staff Aug 15, 2025 3:30 PM
Gas-O-Fast’s latest campaign positions it as the Asli Indian Solution
e4m Staff Aug 15, 2025 2:30 PM
Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage
Anuja Jain Aug 15, 2025 1:30 PM
The initiative urges citizens across the country to switch off their phones for an hour, from 6pm to 7pm on 15th August
e4m Staff Aug 15, 2025 12:30 PM
Tata Tea Premium has been celebrating Independence Day over the years by blending everyday tea rituals with regional art-forms
e4m Staff Aug 15, 2025 11:30 AM
The campaign has been crafted by Cheil X and features a series of 10 real consumer-led testimonial films
e4m Staff Aug 15, 2025 9:30 AM
From heartfelt realism to AI-powered humour, most brands have opted for fresh, inclusive, and personal expressions of national pride
Aryendra Khan Aug 15, 2025 9:16 AM
The campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength
e4m Staff Aug 15, 2025 8:30 AM
Conceptualised by Social Panga and produced by The Yellow Shutter, this film captures the collective artistry of India’s jewellery makers
e4m Staff Aug 14, 2025 6:13 PM
Niva Bupa aims to educate Indians that investing in comprehensive health insurance is the only way to secure financial freedom
e4m Staff Aug 14, 2025 1:56 PM
Readers can now order a reprinted copy of The Hindu’s legendary August 15, 1947, edition – a rare collectible that captures the spirit of India’s first Independence Day
e4m Staff Aug 14, 2025 10:38 AM
It is a movement to empower underserved communities and transform public spaces in celebration of India’s 78th Independence Day
e4m Staff Aug 11, 2025 4:16 PM
A look at the prominent brands that launched campaigns capturing the essence of freedom and patriotism
NATIVE CONTENT Aug 17, 2024 12:46 PM
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache
e4m Staff Aug 16, 2024 12:26 PM