New India, New Brands: The Evolution of Brand India
Hersh Bhandari writes how India’s shift towards technology, innovation and digital self-reliance is reshaping Brand India and giving rise to globally ambitious homegrown brands
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Published: Aug 15, 2026 10:13 AM | 1 min read
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New India represents a structural shift from a developing economy to a proactive global powerhouse. This identity is anchored by world-class public infrastructure, high-tech manufacturing, and digital self-reliance. It is an era defined by a young population that seeks global parity and identity-driven consumption. Brand India has undergone a massive transformation.
Historically recognised for its rich heritage, textiles, and agricultural exports, India’s modern global identity is now defined by technology, innovation, and resilient economic growth.
Infrastructure initiatives such as UPI, Make in India, and the startup ecosystem have given rise to and empowered new-age Indian brands such as Zoho, The Sleep Company, Blue Tokai, and Lenskart.
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