Authors

Ketan K Bharati

Senior Brand, Growth and Media leader na na

Senior Brand, Growth and Media leader

When attention fades, trust wins: Sachin and India’s most enduring marketing asset

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Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility

Ketan K Bharati Apr 24, 2026 6:23 PM