JSW MG Motor India pushes for EVs in new campaign

The campaign has been crafted by Cheil X and features a series of 10 real consumer-led testimonial films

by e4m Staff
Published: Aug 15, 2025 9:30 AM | 1 min read

JSW MG Motor

Cheil X has unveiled its latest campaign for JSW MG Motor India, titled ‘EV Sahi Hai’, aimed at building consumer confidence in electric vehicles.

The campaign’s first phase features a series of 10 real consumer-led testimonial films, showcasing real stories from EV owners across diverse backgrounds. Each film captures the tangible benefits of owning an EV—cost savings, reduced environmental impact, affordability, and a superior driving experience—culminating with the reaffirming message, ‘EV Sahi Hai’.

Drawing inspiration from the Association of Mutual Funds in India’s (AMFI) highly successful ‘Mutual Fund Sahi Hai’ campaign ‘EV Sahi Hai’ seeks to build momentum for EV adoption across the country.

Udit Malhotra, Head of Marketing, JSW MG Motor India, said: “JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique ‘EV Sahi Hai’ campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption.”