The Maddies 2024: Asian Paints wins 6 metals for its creativity and innovation

The brand bagged 3 golds, 2 silver and 1 bronze metals across categories for driving innovation

by e4m Staff
Published: Nov 28, 2024 10:07 PM | 1 min read

The 10th edition of e4m Mobile Awards - The Maddies 2024 was held on November 28 in Mumbai in presence of industry luminaries, business heads and experts. The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. Among the key winners was Asian Paints that won 6 metals for its creativity and innovation. The brand bagged 3 golds, 2 silver and 1 bronze metals across categories for driving innovation.

Leaders from the advertising and marketing ecosystem came together to celebrate the talent and exemplary work in the mobile marketing space. This year, the jury was chaired by Amit Syngle, Managing Director & Chief Executive Officer, Asian Paints. The other jury members of include industry leaders, seasoned professionals, and renowned personalities from the industry.

Apart from Asian Paints, the brands that took home the most metals include Unilever, Aditya Birla Group, Swiggy, ITC, Noise and Castrol. The agencies that bagged the highest number of metals include Madison Media, Interactive Avenues, HiveMinds Innovative Market Solutions, Netcore Cloud and Performics India.

The winners were honoured in five main categories that were Marketing Strategy, Channel/Media Strategy, Enabling Technologies, Hall of Fame Awards and Short form video category. These broad categories were further divided into several sub-categories.