Britannia Industries named ‘Mobile Marketer of the Year’ at The Maddies 2024
The brand won 12 metals including 5 golds, 4 silver and 3 bronze metals across categories for its creativity
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Published: Nov 28, 2024 10:08 PM | 1 min read
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The 10th edition of e4m Mobile Awards - The Maddies 2024 was held at a star-studded ceremony in Mumbai on November 28. The Maddies recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. At the awards night, Britannia Industries was awarded the ‘Mobile Marketer of the Year’ honour for its outstanding innovation and excellence in the mobile marketing space.
Apart from the big honour, Britannia Industries walked away with 12 metals in total including 5 golds, 4 silver and 3 bronze metals across categories for its creativity and out-of-the-box strategies. The dazzling awards night was attended by industry luminaries, business heads and experts from the advertising and marketing ecosystem.
This year, The Maddies 2024 jury was chaired by Amit Syngle, Managing Director & Chief Executive Officer, Asian Paints. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
The top brands that took home the most metals include Unilever, Aditya Birla Group, Swiggy, ITC, Noise, Castrol and Asian Paints. Meanwhile, the agencies that bagged the highest number of metals include Madison Media, Interactive Avenues, HiveMinds Innovative Market Solutions, Netcore Cloud and Performics India.
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