Asian Paints is ‘Official Colour Partner of Indian Cricket’

The three-year association will cover all Men’s, Women’s, and Domestic series played in India, spanning over 110 matches

by e4m Staff
Published: Nov 25, 2025 12:20 PM | 2 min read

Asian Paints has announced its partnership with the BCCI as the Official Colour Partner for Indian Cricket.

The three-year association will cover all Men’s, Women’s, and Domestic series played in India, spanning over 110 matches.

Read e4m report on the partnership

Speaking on the partnership, Amit Syngle, Managing Director & CEO, Asian Paints Ltd., said, “Cricket unites a billion hearts, and we are thrilled to partner with the BCCI on a platform that makes that spirit come alive. At Asian Paints, we have always believed in the power of colour to shape how people live, feel, and express themselves and this association strengthens that belief. Our partnership with BCCI marks an exciting new chapter — one where we bring the world of colour into the heart of the game India loves most. As the Official Colour Partner, we look forward to engaging with fans and customers in meaningful ways, celebrating the spirit and energy of cricket and adding more vibrancy and joy to every moment of the game. At Asian Paints, we believe homes aren’t just spaces – they’re where 1.4 billion dreams cheer as one. In the collective passion, we see the true purpose of colour = connection. We have multiple interesting integrations that will make this the most “Colourful” association with Cricket.”

BCCI spokesperson, Devajit Saikia added, “We are delighted to welcome Asian Paints as the Official Colour Partner of India Cricket. Asian Paints’ legacy of adding colour and emotion to people’s lives perfectly complements the spirit of Indian cricket. Together, we look forward to creating memorable experiences for fans across the country.”