bcci
The Kochi-based financial services company is set to hold the title sponsorship rights until March 31, 2028
e4m Staff Sep 25, 2026 4:05 PM
ICC Chairman Jay Shah's legacy stands tall: from pay parity to the WPL, a look at the policies redefining the game
e4m Staff Sep 22, 2026 2:47 PM
The appointments come as BCCI continues its search for a title sponsor
e4m Staff Sep 8, 2026 12:19 PM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
Khanna's earlier role at JioHotstar was as Senior Director Premium Sports
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 24, 2026 8:59 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
The mandate includes planning, production & execution of in-stadium entertainment experiences, VR Game, light & sound show and more
e4m Staff Dec 29, 2025 1:00 PM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
The jersey was unfurled on the field during the India vs South Africa ODI
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
Amit Syngle, Managing Director & CEO of Asian Paints, talks about the strategic rationale behind the brand’s partnership with BCCI, activation plans, broader marketing ambitions, & more
Kanchan Srivastava Nov 25, 2025 1:53 PM
The three-year association will cover all Men’s, Women’s, and Domestic series played in India, spanning over 110 matches
e4m Staff Nov 25, 2025 12:20 PM
Strengthens the cricket board’s non-jersey sponsorship roster alongside Campa, Atomberg and SBI Life
e4m Staff Nov 25, 2025 8:46 AM
Mandira Bedi became the team’s ‘invisible sponsor’ by sacrificing her entire endorsement fee to keep the game alive
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process
This follows the company’s recent announcement of a 3-year partnership with the Board of Control for Cricket in India
e4m Staff Oct 3, 2025 10:47 AM
According to the company’s FY25 filings, Apollo’s consolidated advertising and sales promotion expenses increased to Rs 655 crore from Rs 631 crore in FY24
e4m Staff Sep 30, 2025 12:48 PM
Mithun Manhas, who represented Delhi and Jammu & Kashmir in first-class cricket and later turned coach, takes charge from Roger Binny
e4m Staff Sep 29, 2025 9:07 AM