Paytm signs sponsorship rights deal for Rs 326.80 crore, applicable for all domestic & international cricket matches to be played in India for next 5 years

exchange4media Staff Aug 21, 2019 5:31 PM

The sponsorship period will commencing from September 1, 2019 and last until March 31, 2023

exchange4media Staff Aug 1, 2019 1:02 PM

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan Apr 9, 2019 8:45 AM

Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness

Dolly Mahayan Mar 22, 2019 9:26 AM

The tour will have a new feature of an AI-powered training installation developed by Google

exchange4media Staff Mar 20, 2019 12:15 PM

The film is conceptualized by Taproot Dentsu highlights how VIVO IPL is a platform for young talent to showcase their game and an opportunity to make a name

exchange4media Staff Mar 6, 2019 7:15 PM

With the two important events competing to get audience attention, we asked experts about the impact of elections on IPL

Ruhail Amin Feb 7, 2019 8:43 AM

The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff Jan 9, 2019 8:42 AM

At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.

exchange4media Staff Aug 2, 2018 2:44 PM

In another recent development, Facebook has reportedly also bagged Spanish La Liga rights in India for the next four years

exchange4media Staff Jul 11, 2018 8:54 AM

Ministry of information and broadcasting has given permission to BCCI for temporary live uplinking of IPL tournament's 11th edition

Nishant Saxena Apr 6, 2018 8:52 AM

This is the first time that the BCCI conducted an e-auction for the rights, as opposed to its conventional closed bid auction model

exchange4media Staff Apr 5, 2018 5:10 PM

The second day’s bidding started with Rs 4,517 crore and went up consistently to Rs 6,032 crore by the end of the day.

exchange4media Staff Apr 4, 2018 8:47 PM

Six companies had submitted bids for the TV and digital rights, but only three of them (Star India, Reliance Industries Ltd and Sony Pictures Networks India) were found eligible.

exchange4media Staff Apr 4, 2018 8:58 AM

Kanwal Jeet Jawa on how brands benefit from the IPL association and the continued partnership between Daikin and Team Delhi Daredevils

Anam Khan Apr 3, 2018 8:58 AM

Recently, the BCCI extended the e-auction date from March 27 to April 3 to reach out to make the necessary clarifications to those who had picked up the tender document.

exchange4media Staff Mar 26, 2018 8:54 AM

For television rights the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, the competition is going to be tough among the digital players as well.

exchange4media Staff Mar 15, 2018 8:56 AM

BCCI and Star India have collaborated to co-create the campaign this year, with an enthralling anthem which brings alive the unifying spirit of VIVO IPL 2018, heralding the start of a thrilling face-off of the Best vs Best.

exchange4media Staff Mar 13, 2018 1:34 PM

The Board of Control for Cricket in India (BCCI) today announced its association with Paytm as the Official Umpire Partner of the VIVO Indian Premier League for the next five years. Paytm is also the Title Sponsor of India Cricket.

exchange4media Staff Mar 12, 2018 5:58 PM

Rahul Johri, CEO, BCCI, ignited a thought-provoking conversation at the unveiling of the 16th Pitch Madison Advertising Report 2018 on whether BCCI is likely to kill GECs

exchange4media Staff Feb 16, 2018 8:57 AM