Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness

Dolly Mahayan 2 days ago

The tour will have a new feature of an AI-powered training installation developed by Google

exchange4media Staff 4 days ago

The film is conceptualized by Taproot Dentsu highlights how VIVO IPL is a platform for young talent to showcase their game and an opportunity to make a name

exchange4media Staff 06-March-2019

With the two important events competing to get audience attention, we asked experts about the impact of elections on IPL

Ruhail Amin 07-February-2019

The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff 09-January-2019

At The Ad Club's inaugural annual Digital Review: D-CODE, the overarching theme of the evening was the power of digital to scale up campaigns and bring real-world outcomes to clients.

exchange4media Staff 02-August-2018

In another recent development, Facebook has reportedly also bagged Spanish La Liga rights in India for the next four years

exchange4media Staff 11-July-2018

Three days intense bidding for BCCI media rights for five years for domestic and international matches came to end on 5 April with Star India emerging as winner.

Naziya Alvi Rahman and Sonam Saini 06-April-2018

Ministry of information and broadcasting has given permission to BCCI for temporary live uplinking of IPL tournament's 11th edition

Nishant Saxena 06-April-2018

This is the first time that the BCCI conducted an e-auction for the rights, as opposed to its conventional closed bid auction model

exchange4media Staff 05-April-2018

The second day’s bidding started with Rs 4,517 crore and went up consistently to Rs 6,032 crore by the end of the day.

exchange4media Staff 04-April-2018

Six companies had submitted bids for the TV and digital rights, but only three of them (Star India, Reliance Industries Ltd and Sony Pictures Networks India) were found eligible.

exchange4media Staff 04-April-2018

Kanwal Jeet Jawa on how brands benefit from the IPL association and the continued partnership between Daikin and Team Delhi Daredevils

Anam Khan 03-April-2018

Recently, the BCCI extended the e-auction date from March 27 to April 3 to reach out to make the necessary clarifications to those who had picked up the tender document.

exchange4media Staff 26-March-2018

For television rights the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, the competition is going to be tough among the digital players as well.

exchange4media Staff 15-March-2018

BCCI and Star India have collaborated to co-create the campaign this year, with an enthralling anthem which brings alive the unifying spirit of VIVO IPL 2018, heralding the start of a thrilling face-off of the Best vs Best.

exchange4media Staff 13-March-2018

The Board of Control for Cricket in India (BCCI) today announced its association with Paytm as the Official Umpire Partner of the VIVO Indian Premier League for the next five years. Paytm is also the Title Sponsor of India Cricket.

exchange4media Staff 12-March-2018

Rahul Johri, CEO, BCCI, ignited a thought-provoking conversation at the unveiling of the 16th Pitch Madison Advertising Report 2018 on whether BCCI is likely to kill GECs

exchange4media Staff 16-February-2018

With the Indian Premier League 2018 around the corner, the new appointment is critical given the big sponsorship spends expected for the upcoming IPL season

Ruhail Amin 25-January-2018

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass season as technology will play a major part of it.

Anam Khan 18-January-2018