bcci
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 24, 2026 8:59 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
The mandate includes planning, production & execution of in-stadium entertainment experiences, VR Game, light & sound show and more
e4m Staff Dec 29, 2025 1:00 PM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
The jersey was unfurled on the field during the India vs South Africa ODI
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
Amit Syngle, Managing Director & CEO of Asian Paints, talks about the strategic rationale behind the brand’s partnership with BCCI, activation plans, broader marketing ambitions, & more
Kanchan Srivastava Nov 25, 2025 1:53 PM
The three-year association will cover all Men’s, Women’s, and Domestic series played in India, spanning over 110 matches
e4m Staff Nov 25, 2025 12:20 PM
Strengthens the cricket board’s non-jersey sponsorship roster alongside Campa, Atomberg and SBI Life
e4m Staff Nov 25, 2025 8:46 AM
Mandira Bedi became the team’s ‘invisible sponsor’ by sacrificing her entire endorsement fee to keep the game alive
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process
This follows the company’s recent announcement of a 3-year partnership with the Board of Control for Cricket in India
e4m Staff Oct 3, 2025 10:47 AM
According to the company’s FY25 filings, Apollo’s consolidated advertising and sales promotion expenses increased to Rs 655 crore from Rs 631 crore in FY24
e4m Staff Sep 30, 2025 12:48 PM
Mithun Manhas, who represented Delhi and Jammu & Kashmir in first-class cricket and later turned coach, takes charge from Roger Binny
e4m Staff Sep 29, 2025 9:07 AM
This agreement grants Apollo Tyres the Title Sponsor Rights for all Bilateral and ICC (both men’s and women’s teams) home and away matches
e4m Staff Sep 16, 2025 3:35 PM
BCCI, you had a choice. Sony TV, you had a platform. You both chose commerce over country. You may fill stadiums. You may win ratings. But you have lost something far greater
e4m Staff Sep 11, 2025 3:35 PM
The BCCI has stated that a bidder must not provide online money gaming, betting or gambling services, and should not have any investment or ownership interest in betting or gambling services
The cricket body is now expected to float a fresh tender to secure a replacement
e4m Staff Aug 25, 2025 7:59 AM
The move follows uncertainty around Dream11, the current principal sponsor, after the ban on real-money gaming platforms
e4m Staff Aug 22, 2025 12:15 PM
Rajeev Shukla will take over from Roger Binny, who approaches the age cap mandated by the board’s constitution
e4m Staff Jun 2, 2025 12:39 PM
BCCI announces revised schedule for the remainder of TATA IPL 2025 following consultations with authorities
e4m Staff May 13, 2025 8:22 AM
Guest Column: Senior journalist Boria Majumdar talks about the need for media professionals to exercise restraint and avoid sensationalism during sensitive times, emphasizing responsible reporting
Boria Majumdar May 9, 2025 3:11 PM
The publisher alleges that BCCI used the name without permission, infringing on their long-standing trademark and damaging their brand that’s built on animal characters for children
e4m Staff Apr 30, 2025 4:58 PM
The meeting is set to be held on March 22, the same day as the IPL 2025 opener between KKR and Sunrisers Hyderabad
e4m Staff Mar 19, 2025 9:56 AM
The Director General of Health Services Atul Goel wrote to IPL and BCCI, urging the cricket bodies to stop sportspersons from promoting these substances on telecast, at the stadium or related events
The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor innovations
Herbalife supports sportspersons like Virat Kohli, Smriti Mandhana, Lakshya Sen, Manika Batra, and Mary Kom
e4m Staff Feb 11, 2025 12:34 PM
BCCI has issued the Request for Proposal, which will be made available for a non-refundable fee of Rs one lakh
e4m Staff Jan 18, 2025 9:51 AM
As per reports, the Women's Premier League has been scheduled between February 7 and March 2
Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates
As per sources, BCCI is likely to hold a special general meeting on Jan 12 to decide on replacements for Jay Shah and Ashish Shelar
e4m Staff Dec 23, 2024 3:11 PM
The 2026 season will be held from March 15 to May 31 and the 2027 edition from March 14 to May 30, say media reports
e4m Staff Nov 22, 2024 9:48 AM
In an interview with India Today, JioStar vice-chairperson Uday Shankar spoke about the JV's "flexibility to move wisely" with its creative assets across genres
e4m Staff Nov 19, 2024 11:46 AM
This means that in addition to the value of players' contracts, franchises will now also pay them for their appearances
e4m Staff Sep 30, 2024 11:14 AM
Rohan Jaitley is currently president of the Delhi and District Cricket Association
e4m Desk Aug 27, 2024 10:21 AM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Apart from developing and implementing the overall marketing strategies of the cricket body, the person will also be required to collaborate with BCCI sponsors
e4m Staff Aug 9, 2024 11:08 AM
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
e4m Staff Jul 15, 2024 10:01 AM
The Request for Proposal will be available for purchase till March 18, 2024, BCCI has said
e4m Staff Mar 6, 2024 10:47 AM
The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat