e4m e-TechManch 2020 Day 1: Experts to present insights & innovative ideas for digital era
Part one of the two-day virtual conference is set to take place today on August 27
The much-awaited fourth edition of the e-TechManch 2020, Digital Virtual Conference is all set to take place on August 27 and 28. The platform will bring together advertising, marketing and media fraternity to discuss the impact of digital acceleration on the world.
The conference will present new insights, data-driven knowledge, and innovative ideas on performance and eCommerce marketing and will also briefly discuss affiliate marketing in the Digital Era. It will also feature industry stalwarts representing brands like Google, Microsoft, Coca-Cola, Tata Chemicals, Asian Paints, Starcom, WPP, PepsiCo, DAN, KFC, Mastercard, Air Asia India, Aditya Birla Capital, Titan and Future Group.
Joining us to talk about the digital impact on cultural and consumer behaviour in India are Sapna Chadha, Senior Country Marketing Director, Google India and Southeast Asia; Amit Syngle - MD & CEO, Asian Paints; Suparna Mitra, CEO, Watches & Wearables Division- Titan Company Limited; Laurent Ezekiel, Chief Marketing & Growth Officer- WPP; Raja Rajamannar - Chief Marketing & Communications Officer and President, Healthcare, Mastercard; K.R. Venkatadri - Chief Innovation and Digital Officer,Tata Chemicals; Pawan Sarda - Group CMO (Marketing, Digital & e-commerce), Future Group; John Sheehy- Global Brand President, Starcom Worldwide; Ajay Kakar - CMO, Aditya Birla Capital; Siddhartha Butalia - CMO, Air Asia India; Dilen Gandhi - Sr. Director and Category Head- Foods, PepsiCo India; Moksh Chopra - CMO, KFC India; Nidhi Hola - Director Integrated Marketing, Microsoft; Ruchira Jaitly - CMO, HMD Global; Vivek Bhargava – CEO, DAN Performance (Session Chair); and Arvind Bhandari - Executive Vice President, Director Nutrition South Asia Region, Nestle.
August 27 or Day One of the conference will feature keynote sessions by Sapna Chadha, John Sheehy, Amit Syngle and Suparna Mitra.
At 4.00 pm, Syngle will discuss the topic 'Navigating uncertainty through Marketing and digital transformations.'
This will be followed by Chadha's session on ' 7 Ways Digital is Shaping Cultural and Consumer Behaviour in India' at 4.30 pm. "There are more than 500 active internet users in India. Affordable smartphones and data packages have propelled digital beyond big cities, empowering both urban and rural users who can now access the internet and achieve their goals and aspirations," says Chadha.
A panel discussion will follow with Sekhar, Ranganathan and Sarda at 5.00 pm on ' Changing Marketing Mix In Accelerated Digital Adoption.'
Titan Watches & Wearables CEO Mitra will deliver a keynote on 'The New Frontier of Brand Strategy and Digital Engagement' at 5.45 pm. Expressing her excitement to be a part of the TechManch, Mitra said, "It's the first time there's a virtual conference on digital marketing. And it's really a sign of the times that we are having -- a conference on digital marketing that's completely virtual."
Starcom's Sheehy will address the topic ' Delivering Human & Business Outcomes in Recessionary/COVID Time' in his session at 6.15 pm. His session will discuss how people's want and brand's want are often out of alignment. As people adapt to the new normal of COVID-19, this gap has only become more apparent. John will explore the tension that sits between people and brands, offering insights on emerging consumer desire lines during these recessionary and pandemic times.
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