starcom
rachna shah?blur=25

She will be responsible for leading client relationships and business growth for the West office

exchange4media Staff Sep 8, 2021 8:55 AM

starcom?blur=25

Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report

exchange4media Staff Sep 4, 2021 8:42 AM

RG?blur=25

In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year

Sonam Saini Aug 6, 2021 8:34 AM

StarCom Culture Roundup June2021?blur=25

Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month

exchange4media Staff Jul 10, 2021 8:37 AM

ads on Mental Health?blur=25

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

Lions?blur=25

As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM

publicis?blur=25

The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage

exchange4media Staff Jun 19, 2021 8:11 AM

ds?blur=25

Sharma, who has stepped down as Managing Director for North, has not decided on his next move

exchange4media Staff May 19, 2021 11:37 AM

niti kumar?blur=25

In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India

exchange4media Staff May 11, 2021 7:16 AM

TV?blur=25

The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period

Tasmayee Laha Roy Jan 29, 2021 9:24 AM

WhatsApp?blur=25

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

newspaper?blur=25

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media

Tasmayee Laha Roy Dec 3, 2020 8:43 AM

news?blur=25

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year

Tasmayee Laha Roy Nov 18, 2020 8:13 AM

zydus?blur=25

Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation

Naziya Alvi Rahman Sep 29, 2020 5:26 PM

TV news?blur=25

With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers

Tasmayee Laha Roy Sep 11, 2020 8:47 AM

Dabur?blur=25

Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore

Naziya Alvi Rahman Sep 8, 2020 8:19 AM

IPL 2020?blur=25

The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM

John Sheehy?blur=25

The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines

exchange4media Staff Aug 28, 2020 8:51 AM

Facebook?blur=25

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM