starcom
TV?blur=25

The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period

Tasmayee Laha Roy Jan 29, 2021 9:24 AM

WhatsApp?blur=25

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service

Tasmayee Laha Roy Jan 20, 2021 8:29 AM

newspaper?blur=25

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media

Tasmayee Laha Roy Dec 3, 2020 8:43 AM

news?blur=25

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year

Tasmayee Laha Roy Nov 18, 2020 8:13 AM

zydus?blur=25

Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation

Naziya Alvi Rahman Sep 29, 2020 5:26 PM

TV news?blur=25

With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers

Tasmayee Laha Roy Sep 11, 2020 8:47 AM

Dabur?blur=25

Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore

Naziya Alvi Rahman Sep 8, 2020 8:19 AM

IPL 2020?blur=25

The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM

John Sheehy?blur=25

The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines

exchange4media Staff Aug 28, 2020 8:51 AM

Facebook?blur=25

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

IPL 2020?blur=25

Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots

Tasmayee Laha Roy Aug 26, 2020 9:22 AM

madan mohan mohpatra?blur=25

Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions

Neeta Nair Aug 7, 2020 1:37 PM

MediaCom and Duracell?blur=25

The account covers 32 markets, including the US, UK and China

exchange4media Staff May 14, 2020 8:16 AM

Cholayil?blur=25

Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands

exchange4media Staff Mar 17, 2020 8:19 AM

Health Marcom Awards?blur=25

Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners

exchange4media Staff Mar 5, 2020 6:22 PM

Nick Keenan?blur=25

Prior to his appointment, Keenan had been at the helm of Australian fast food restaurant chain Red Rooster

exchange4media Staff Mar 5, 2020 1:46 PM

John Sheehy, Starcom?blur=25

Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media

Misbaah Mansuri Feb 27, 2020 8:10 AM

Jeep Bollywood Trails with Zarine Khan?blur=25

Jeep Bollywood Trails is a travelogue which will be aired on AXN, Max HD and will stream on Sony Liv starting 25th January

exchange4media Staff Jan 24, 2020 12:27 PM

Dabur?blur=25

Starcom India is the incumbent agency. The pitch is expected to close soon

Naziya Alvi Rahman Jan 22, 2020 12:15 PM