Fairness in journalism, use of technology, and experienced team form the basis of Johar Bharat and make it different from others, said Singh

exchange4media Staff Dec 27, 2021 7:46 PM

According to Counterpoint Research’s Quarterly Mobile Application Tracker, two-third of the active users came from the $100-$250 price segment

exchange4media Staff Dec 27, 2021 4:55 PM

The campaign is launched in 60 secs, 40 secs, and 30 secs duration on various platforms, including social media, OTT and TV

exchange4media Staff Dec 27, 2021 4:09 PM

The company is currently running this campaign using candid reviews and the element of mystery and travel

exchange4media Staff Dec 27, 2021 3:23 PM

Prior to joining Tribeca, Kaul has held multiple leadership roles at notable companies such as DLF, Ambience, M3M and Central Park

exchange4media Staff Dec 27, 2021 2:53 PM

Data from Taboola Newsroom identifies topics and news categories which have seen an increase in page view traffic for the past 11 months

exchange4media Staff Dec 27, 2021 1:43 PM

Prior to Starcom, Sharma worked across other agencies such as dentsu and GroupM

exchange4media Staff Dec 27, 2021 1:25 PM

The firm has also been named one of India's top 25 public relations firms

exchange4media Staff Dec 27, 2021 12:53 PM

Yellow.ai & e4m recently organised a panel discussion on the topic ‘Instagram Messaging Automation- A game changer for brands’

exchange4media Staff Dec 27, 2021 12:00 PM

Naarayan has also worked with organisations like HSBC, Standard Chartered Bank and PayPal

exchange4media Staff Dec 27, 2021 9:42 AM

Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'

Sonam Saini Dec 27, 2021 9:39 AM

Here's a look at exchange4media's pick of creative ads this year that stood out from the pack

Kanchan Srivastava Dec 27, 2021 9:25 AM

As per Publicis Groupe’s global financial results for H1’20 (Jan-June), India had shown a growth of +3.6%. However, the pandemic did slow down the growth of several of its agencies

Mansi Sharma Dec 27, 2021 9:23 AM

Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era

Gurumukh Uttamchandani Dec 27, 2021 9:23 AM

Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

From increased investments in original content and entry of new streaming players to experiment with new pricing models, the industry had quite an eventful year

Javed Farooqui Dec 27, 2021 9:21 AM