Suparna Mitra CMO Titan?blur=25

Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories is betting big on the premium segment, smart bands, and customized watches to drive growth

Simran Sabherwal Apr 17, 2019 8:08 AM

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan?blur=25

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy Dec 12, 2016 8:16 AM

Pitch Exclusive: Is digital overhyped??blur=25

Marketers are assigning anything between 10 per cent and 30 per cent of their marketing budget to digital. Have they understood the medium and are they using it to its potential?

exchange4media Staff Jun 27, 2011 10:33 AM

Pitch Exclusive: Is 360-degree an over stretch??blur=25

Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost amidst it?

exchange4media Staff Jun 24, 2011 9:56 AM