Titan's Suparna Mitra to discuss brand strategy, digital engagement at e4m e-Techmanch
Join Mitra, CEO, Watches & Wearables Division, Titan, as she shares key learnings from Titan's brand journey during the pandemic at the fourth edition of the Digital Virtual Conference
exchange4media group is back with the 4th edition of e TechManch, a platform that brings together advertising, marketing and media fraternity of the country to discuss all things digital. The Digital Virtual Conference will feature industry luminaries representing brands like Google, Microsoft, Coca-Cola, Tata Chemicals, Asian Paints, Starcom, WPP, PepsiCo, DAN, KFC, Mastercard, Air Asia India, Aditya Birla Capital, Titan and Future Group.
To share her perspective on the future of brand strategy and digital engagement is keynote speaker Suparna Mitra - CEO, Watches & Wearables Division, Titan.
Expressing her excitement to be a part of the TechManch, Mitra said, "It's the first time there's a virtual conference on digital marketing. And it's really a sign of the times that we are having -- a conference on digital marketing that's completely virtual."
Talking about the digital boom in India precipitated by COVID-19 pandemic, Mitra explained how it's an opportune time for digital marketers in India. "Brands and companies have done a lot during these four or five months, and so have we. Some of these experiments and learning are quite interesting and I would love to share the learnings of the innovative things we have done," she said.
Join Mitra as she shares her insights on the topic 'The New Frontier of Brand Strategy and Digital Engagement' on August 27, 5:00 pm. Click here to register.
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