Snoop Dogg celebrates ‘top dog’ Publicis as number 1 agency holding company

For the first nine months in 2024, Publicis reportedly posted net revenue of 10 billion euros

by e4m Desk
Published: Dec 5, 2024 2:22 PM | 1 min read

Publicis Holdings is celebrating its market performance, with its market cap more than doubling to $28 billion in five years. And to get them to celebrate this moment, the agency has collaborated with American rapper Snoop Dogg, who has gained a reputation for appearing in places one doesn’t expect a gangster rapper to.

Most recently, Snoop was a torchbearer at the Paris Olympics and also took up a special stint as a correspondent for NBC Olympics. In keeping with the Olympic spirit, the rapper celebrated “top dog” Publicis’ as the holding company trumped competition to emerge as the “Les Numeros One.”

Publicis CEO Arthur Sadoun who follows the yearly tradition of sending out a “Wishes” film, went toe-to-toe with the rapper as they both cheered the company in a video titled “The Wishzels.”

Even the lion in the company logo was replaced with a dog for the occasion.

Reports say that for the first nine months in 2024, Publicis reported a net revenue of 10 billion euros, trumping rival WPP, which has been for decades the world’s number one.

Publicis may rake in a total of 14 billion euros as the year closes, say reports quoting analysts.