arthur-sadoun
While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
e4m Staff Oct 13, 2026 7:56 PM
Net revenue for the quarter stood at €3.81 billion, up 7.9% from the year-ago period
e4m Staff Oct 13, 2026 12:48 PM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
With data moving from backend to strategic core, the world’s largest ad networks are in a race to leverage proprietary ecosystems amid AI, privacy & ROI pressures
Kanchan Srivastava Jan 1, 2026 8:26 AM
The agency has come up with a film that blends live action and real actors with the latest in AI production