The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff 08-March-2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff 01-March-2019

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff 07-February-2019

As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan

exchange4media Staff 01-November-2018

Is 'I' missing from your body as well?, asked the campaign across media

exchange4media Staff 24-October-2018

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff 08-October-2018

Madison won the business following a multi-agency pitch and will handle the entire Digital mandate for the brand including Search and Social media.

exchange4media Staff 14-September-2018

The account will be handled from the Agency’s Kolkata office

exchange4media Staff 07-September-2018

Madison Media was given the account following discussions with multiple agencies

exchange4media Staff 04-September-2018

Girish previously worked with Tata Motors, where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

exchange4media Staff 02-August-2018

Her previous stint was with Publicis as Managing Partner - Business Transformation Practice

exchange4media Staff 01-August-2018

Interactive Avenues and Madison have the second and the third highest number of shortlists at 12 and 7, respectively

exchange4media Staff 22-June-2018

Madison Media will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs. 25 crores per annum across all media.

exchange4media Staff 31-May-2018

Red FM is Radio Station of the Year, Madison Media bags Radio Agency of the Year, Childline India Foundation is Radio Advertiser of the Year at the e4m Golden Mikes 2018

exchange4media Staff 20-April-2018

The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

exchange4media Staff 05-April-2018

This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.

exchange4media Staff 27-February-2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play media organisation

exchange4media Staff 22-November-2017

The account is estimated to be worth around Rs 100 cr

exchange4media Staff 23-October-2017

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

exchange4media Staff 16-October-2017