Last year, Kulshreshtha had announced the second leg of his entrepreneurial journey with The Consilium

Tasmayee Laha Roy May 28, 2019 8:29 AM

Kulshreshtha has over two decades of experience of working with media agencies

exchange4media Staff May 27, 2019 4:41 PM

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan May 20, 2019 9:40 AM

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff Apr 25, 2019 1:18 PM

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff Mar 8, 2019 12:08 PM

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff Mar 1, 2019 11:27 AM

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan

exchange4media Staff Nov 1, 2018 12:10 PM

Is 'I' missing from your body as well?, asked the campaign across media

exchange4media Staff Oct 24, 2018 5:22 PM

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff Oct 8, 2018 9:47 AM

Madison won the business following a multi-agency pitch and will handle the entire Digital mandate for the brand including Search and Social media.

exchange4media Staff Sep 14, 2018 12:04 PM

The account will be handled from the Agency’s Kolkata office

exchange4media Staff Sep 7, 2018 11:51 AM

Madison Media was given the account following discussions with multiple agencies

exchange4media Staff Sep 4, 2018 4:39 PM

Girish previously worked with Tata Motors, where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

exchange4media Staff Aug 2, 2018 10:37 AM

Her previous stint was with Publicis as Managing Partner - Business Transformation Practice

exchange4media Staff Aug 1, 2018 8:50 AM

Interactive Avenues and Madison have the second and the third highest number of shortlists at 12 and 7, respectively

exchange4media Staff Jun 22, 2018 8:59 AM

Madison Media will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs. 25 crores per annum across all media.

exchange4media Staff May 31, 2018 10:56 AM

Red FM is Radio Station of the Year, Madison Media bags Radio Agency of the Year, Childline India Foundation is Radio Advertiser of the Year at the e4m Golden Mikes 2018

exchange4media Staff Apr 20, 2018 9:19 AM

The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

exchange4media Staff Apr 5, 2018 3:45 PM

This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.

exchange4media Staff Feb 27, 2018 12:39 PM