Atomberg’s Rs 50-crore media pitch up for grabs, ATL mandate set to grow 25% annually

Madison Media is Atomberg’s current agency of record

by Tasmayee Laha Roy
Published: Nov 12, 2024 2:20 PM | 2 min read

Bengaluru-based consumer appliances brand Atomberg Technologies has initiated a media pitch, with an estimated account size of Rs 50 crore for mainline/ATL (Above-the-Line) media.

The company has confirmed the development to e4m.

The mandate is expected to grow by 25% year-on-year for the next three years, making it a significant opportunity for agencies.

Madison Media, the current agency of record, is managing Atomberg’s media account.

Atomberg, known for its premium fan offerings, reported a 31.4% growth in operational revenue for the 2023-24 fiscal year, reaching Rs 848 crore, up from Rs 645 crore in the previous year. However, the company’s net loss widened by approximately 46.3%, amounting to Rs 202 crore, compared to Rs 138 crore in the prior year.

In June, Atomberg announced plans to diversify its product range by expanding into the kitchen appliance segment. Over the next 12-15 months, the company intends to launch complementary products, including juicers and food processors, as part of its growth strategy.

The company has been actively working to boost brand recall. Earlier this year, Indian home appliances maker Atomberg signed a long-term central sponsorship deal with the Board of Control for Cricket in India (BCCI). To deepen its association with cricket, Atomberg has become an official partner for all BCCI-hosted home matches in India, with the partnership extending through June 2026.

Founded in 2012, Atomberg continues to strengthen its position in the consumer appliances market, with this latest media pitch offering an opportunity for agencies vying to capture a growing account.