Madison Media takes home 12 metals at e4m IDMA 2025

The agency won 12 metals including 3 golds, 5 silver and 4 bronze metals across categories for its outstanding work

by e4m Desk
Published: Jul 18, 2025 6:41 PM | 2 min read

At the Indian Digital Marketing Awards (IDMA) on July 17, Madison Media bagged 12 metals for its outstanding work, creative brilliance and innovation. The 16^th edition of the awards was held in Mumbai and was graced by industry luminaries and experts from the digital marketing ecosystem and the media world. Coming to the metal tally, the agency won 12 metals including 3 golds, 5 silver and 4 bronze metals across categories for its exemplary work.

Madison Media took home gold for several standout campaigns that blended creativity with cultural insight. Among the most notable was the thought-provoking campaign “Aap #BoodheHokeKyaBanoge”, which struck a chord with audiences through its bold and reflective messaging.

The other key brands and agencies that took home most metals include Hindustan Unilever Limited, Mondelez India, Castrol, Ultratech, Kellanova, Mindshare India, Amazon Ads and Wavemaker.

The Indian Digital Media Awards (IDMA) honours the outstanding achievements by brands and agencies, by highlighting creativity, innovation, and impact in the digital ecosystem. The winners of IDMA were decided from across eight key categories, each encompassing multiple sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small and Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive, was the Jury Chair of e4m IDMA 2025. The other jury members are eminent figures from the advertising, marketing and media world.