e4m IDMA 2025: HUL, Mindshare, Mondelez take home big honours

The exchange4media Group hosted the 16th edition of the Indian Digital Marketing Awards (IDMA) on Thursday, bringing together industry leaders and creative minds at a dazzling ceremony in Mumbai. The event served as a platform to acknowledge the remarkable contributions of brands and agencies within the digital media landscape.

Every year, IDMA celebrates excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact. The big wins of the spectacular awards night were bagged by Hindustan Unilever Limited, Mondelez India, and Mindshare India.

While Hindustan Unilever Limited was adjudged ‘Best Advertiser on Mobile of the Year’, Mondelez India took home ‘Best Digital and Social Media Advertiser of the Year’ honour and Mindshare India bagged the ‘Best Digital, Social Media & Mobile Media Agency of the Year’ award. Meanwhile, Prashant Pitti, Co-founder- EaseMyTrip & Optimo, is ‘IDMA Person of the Year’ and YouTuber Prajakta Koli was awarded ‘Influential Personality of The Year’ honour.

Coming to the medal tally, HUL took home 13 metals including 10 golds and 3 silver metals, Mondelez India bagged 13 metals including 6 golds, 3 silver and 4 bronze metals across categories while Mindshare India won 40 metals including 18 golds, 16 silver metals and 6 bronze metals across categories.

Apart from the big winners, the other key brands and agencies that took home most metals include Castrol, Ultratech, Kellanova, Wavemaker, Amazon Ads and Madison Media.

IDMA recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards. Check the full list of IDMA 2024 winners.

By recognising the best in digital marketing, IDMA continues to inspire and elevate the standards of the industry year after year. This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world. The jury meet of the 16^th edition of IDMA was held on July 4 in Mumbai. Read more about the winners of IDMA 2024.

Here’s the complete list of IDMA 2025 winners: