e4m IDMA 2025: Mondelez India named ‘Best Digital and Social Media Advertiser of the Year’

Mondelez India was honoured with the ‘Best Digital and Social Media Advertiser of the Year’ award at the Indian Digital Marketing Awards (IDMA). The 16th edition of the awards on Thursday in Mumbai. Mondelez India bagged 13 metals including 6 golds, 3 silver and 4 bronze metals across categories for its impressive work, creativity and innovation. The awards night was graced by industry luminaries and experts from the digital marketing ecosystem and the media world.

Mondelez India won several gold metals at e4m IDMA 2025, with multiple campaigns that showcased creative, cultural relevance, and deep audience connection. Among the winning campaigns that bagged gold were: 'Squid Game: A 5Star Challenge' campaign; 'Cadbury 5Star - Erase VDay' campaign and 'Cadbury Silk - Story of Us' campaign. With strong storytelling, personalsed digital experiences, and visually rich content, Mondelez took home the metals for its outstanding work.

Apart from Mondelez India, the other key winners of the night were Hindustan Unilever Limited that was named ‘Best Advertiser on Mobile of the Year’ and Mindshare that bagged the ‘Best Digital, Social Media & Mobile Media Agency of the Year’ award. Also, Prashant Pitti, Co-founder- EaseMyTrip & Optimo, is ‘IDMA Person of the Year’ and YouTuber Prajakta Koli was awarded ‘Influential Personality of the Year’ honour.

The Indian Digital Media Awards (IDMA) honours the outstanding achievements by brands and agencies, by highlighting creativity, innovation, and impact in the digital ecosystem. The winners of IDMA were decided from across eight key categories, each encompassing multiple sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.