The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign

exchange4media Staff Apr 5, 2022 12:30 PM

The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

exchange4media Staff Feb 14, 2022 2:07 PM

The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles

exchange4media Staff Feb 14, 2022 8:36 AM

The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles

exchange4media Staff Feb 12, 2022 10:06 AM

The company's revenue from operations grew over 11% to Rs 7,974.61 crore in FY21 from Rs 7,168 crore in FY20

exchange4media Staff Nov 24, 2021 8:46 AM

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

We speak to Banerjee, Chief Client Officer & Head – West, Wavemaker India, in part five of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 10, 2021 8:32 AM

The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India

exchange4media Staff Jul 31, 2021 2:00 PM

Mondelez India's Deepak Iyer and Anil Viswanathan, Wavemaker's Ajay Gupte, and PhonePe's Sameer Nigam expressed gratitude towards their respective teams and partners over the wins

exchange4media Staff Jul 30, 2021 8:37 AM

Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM

At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach

exchange4media Staff Apr 28, 2021 9:07 AM

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity

exchange4media Staff Mar 11, 2021 2:23 PM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM

Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more

Tasmayee Laha Roy Dec 9, 2020 8:46 AM

#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy

exchange4media Staff Aug 9, 2020 10:00 AM

The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

exchange4media Staff Aug 1, 2020 9:43 AM