mondelez-india
At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach
exchange4media Staff Apr 28, 2021 9:07 AM
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
exchange4media Staff Apr 21, 2021 8:52 AM
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
Ashee Sharma Mar 18, 2021 8:39 AM
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
exchange4media Staff Mar 11, 2021 2:23 PM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
exchange4media Staff Dec 17, 2020 6:55 PM
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more
Tasmayee Laha Roy Dec 9, 2020 8:46 AM
#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy
exchange4media Staff Aug 9, 2020 10:00 AM
The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service
exchange4media Staff Aug 1, 2020 9:43 AM
Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio
exchange4media Staff Jul 24, 2020 1:24 PM
Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends
exchange4media Staff Jul 18, 2020 9:21 AM
Wavemaker will now focus on building and scaling the brand and its products through various e-commerce channel partners
exchange4media Staff Jun 30, 2020 3:02 PM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
Guest Column: Ophira Bhatia, Director, Corporate Governance Affairs, Mondelez India, says the company aims to make snacking sustainable by creating a future where people and the planet thrive
Ophira Bhatia Jun 5, 2020 7:26 PM
Mondelez India has also committed part proceeds from the sale of these special chocolate bars, towards the healthcare of the daily wagers through partnership with NGO Nirmana
exchange4media Staff May 23, 2020 8:00 PM
On the Pitch BrandTalk Virtual Series, Viswanathan, Director – Marketing (Chocolates), Mondelez India, shared how the brand maintained its connection with the audience in these adverse conditions
exchange4media Staff May 23, 2020 9:20 AM
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, will talk about how the brand has maintained its connection with the audience in these unprecedented conditions
exchange4media Staff May 21, 2020 9:51 AM
