The campaign, conceptualised by Ogilvy and Mather, is currently on air

exchange4media Staff Jun 27, 2019 6:22 PM

The launch will be supported by a high impact digital-led campaign

exchange4media Staff Jun 10, 2019 6:47 PM

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Apart from the digital film, Mondelez plans to roll out the campaign on OOH and other digital media

exchange4media Staff May 31, 2019 3:10 PM

With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands

exchange4media Staff Apr 17, 2019 5:19 PM

Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys

exchange4media Staff Mar 18, 2019 1:32 PM

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff Feb 14, 2019 4:21 PM

Renowned chocolatier Zeba Kohli also unveiled the Cadbury Chocolate Cookbook

exchange4media Staff Feb 11, 2019 11:07 AM

A panel comprising Deepak Iyer, Mondelez India; Prasoon Pandey, Corcoise Films; and Rajan Anandan, Google; deliberate on 'future, innovation and digital transformation'

exchange4media Staff Dec 10, 2018 8:56 AM

Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury

exchange4media Staff Dec 5, 2018 3:53 PM

Mondelez India has installed solar panels at the homes of diya makers in Surchand, Rajasthan

exchange4media Staff Nov 10, 2018 4:10 PM

The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories

Eularie Saldanha Nov 1, 2018 8:57 AM

This made-in-India innovation has been created to address the needs of the health conscious modern Indian woman, and is fortified with essential nutrients

exchange4media Staff Sep 19, 2018 4:55 PM

With ‘The wrapper that gives’, Cadbury Dairy Milk looks at providing an opportunity to consumers to participate in the generosity campaign

exchange4media Staff Sep 16, 2018 6:00 PM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

This year, brands melted hearts with emotional but progressive storytelling through their Raksha Bandhan ads

exchange4media Staff Aug 25, 2018 9:30 AM

Anil Viswanathan appointed Director – Marketing (Chocolates), Mondelez India and Prashant Peres elevated to Senior Director – Chocolate Equity & Innovations, Asia, Middle East and Africa (AMEA), Mondelēz International

exchange4media Staff May 17, 2018 10:35 AM

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM

In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘National Snapchat Lens’ for Cadbury Dairy Milk Silk.

exchange4media Staff Feb 14, 2018 5:43 PM