The brand has roped in Aishwarya Rai Bachchan as the face for Cadbury Dark Milk in India

exchange4media Staff Sep 30, 2019 5:15 PM

The campaign, conceptualised by Ogilvy and Mather, is currently on air

exchange4media Staff Jun 27, 2019 6:22 PM

The launch will be supported by a high impact digital-led campaign

exchange4media Staff Jun 10, 2019 6:47 PM

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Apart from the digital film, Mondelez plans to roll out the campaign on OOH and other digital media

exchange4media Staff May 31, 2019 3:10 PM

With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands

exchange4media Staff Apr 17, 2019 5:19 PM

Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys

exchange4media Staff Mar 18, 2019 1:32 PM

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff Feb 14, 2019 4:21 PM

Renowned chocolatier Zeba Kohli also unveiled the Cadbury Chocolate Cookbook

exchange4media Staff Feb 11, 2019 11:07 AM

A panel comprising Deepak Iyer, Mondelez India; Prasoon Pandey, Corcoise Films; and Rajan Anandan, Google; deliberate on 'future, innovation and digital transformation'

exchange4media Staff Dec 10, 2018 8:56 AM

Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury

exchange4media Staff Dec 5, 2018 3:53 PM

Mondelez India has installed solar panels at the homes of diya makers in Surchand, Rajasthan

exchange4media Staff Nov 10, 2018 4:10 PM

The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories

Eularie Saldanha Nov 1, 2018 8:57 AM

This made-in-India innovation has been created to address the needs of the health conscious modern Indian woman, and is fortified with essential nutrients

exchange4media Staff Sep 19, 2018 4:55 PM

With ‘The wrapper that gives’, Cadbury Dairy Milk looks at providing an opportunity to consumers to participate in the generosity campaign

exchange4media Staff Sep 16, 2018 6:00 PM

The session was chaired by Devendra Deshpande, Head Content Plus, Mindshare

exchange4media Staff Sep 10, 2018 8:56 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

This year, brands melted hearts with emotional but progressive storytelling through their Raksha Bandhan ads

exchange4media Staff Aug 25, 2018 9:30 AM

Anil Viswanathan appointed Director – Marketing (Chocolates), Mondelez India and Prashant Peres elevated to Senior Director – Chocolate Equity & Innovations, Asia, Middle East and Africa (AMEA), Mondelēz International

exchange4media Staff May 17, 2018 10:35 AM

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the year say sources

Naziya Alvi Rahman Apr 25, 2018 9:00 AM