Mondelez India unveils Cadbury Choclairs Gold Coffee

Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio

e4m by exchange4media Staff
Published: Jul 24, 2020 1:24 PM  | 1 min read

Cadbury Choclairs Gold has launched the a new variant Cadbury Choclairs Gold Coffee. This latest innovation is the brand’s first-ever foray into flavourism bringing together the signature Cadbury taste and the essence of real medium Arabica Coffee powder to offer its consumers #CoffeeKaMeethaBomb.

Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at home sweet consumption portfolio which will be driven at the back of large pack sales in emerging channels.

Commenting on this exciting new launch, Inderpreet Singh, Associate Director – Marketing (Gum, Candy and Beverages), Mondelez India, said, “The journey of Cadbury Choclairs Gold has been anchored on the bedrock of a strong brand foundation of being the go-to small treat for consumers steeped in the heritage of taste and love that is Cadbury. Cadbury Choclairs Gold Coffee is our first foray into flavourism to help our consumers indulge with yet another sweet treat in the comfort of their homes. With the irresistible combination of coffee and chocolate at its heart, we are confident that this innovation will further consolidate our position in the in-home snacking segment while making the consumer's experience with the brand much more enjoyable.”

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