Guest Column: Inderpreet Singh, Head–Marketing at Birla Opus Paints, shares how today’s informed consumers distinguish brands by the experiences they deliver, not features

Inderpreet Singh Dec 24, 2025 8:07 AM

Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through smart media strategy, and more

Simran Sabherwal Sep 29, 2025 9:08 AM

He has worked with leading brands such as Birkenstock, Luxottica (Ray-Ban, Vogue Eyewear), Aditya Birla Retail, and Future Group

e4m Staff Jul 16, 2025 4:14 PM

Inderpreet Singh, Head of Marketing at Birla Opus Paints, was recognized with The CMO Creator Ecosystem Award at the Pitch CMO Summit - Mumbai 2025

e4m Staff Mar 22, 2025 10:10 AM

Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency purchase industry

Kanchan Srivastava Jul 8, 2024 8:35 AM

Prior to this, Sethi was Head of Marketing - AV at Samsung India

exchange4media Staff Feb 27, 2023 11:50 AM

Cadbury Choclairs Gold Coffee will help in further strengthening the brand’s at-home sweet consumption portfolio

exchange4media Staff Jul 24, 2020 1:24 PM