e4m IDMA 2025: Prashant Pitti honoured with ‘IDMA Person of the Year’ title

The exchange4media Group hosted the 16th edition of the Indian Digital Marketing Awards (IDMA) on Thursday, bringing together industry leaders and creative minds at the much-awaited awards ceremony in Mumbai. Prashant Pittie, Co-founder of EaseMyTrip and Optimo, was honoured with the ‘IDMA Person of the Year’ award. He was recognised for his outstanding contributions and visionary leadership in the business. His ability to drive innovation, build strong teams, and scale successful ventures has earned him accolades, reflecting his influential role in shaping the future of digital entrepreneurship in India.

The IDMA Person of the Year is awarded to a person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2024. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally known in the digital media space and has had a positive impact on the industry, has changed the course of the game.

Prashant Pittie is a seasoned professional who brings over 13 years of diverse experience marked by a strong entrepreneurial vision, strategic business acumen, and solid financial expertise. His journey reflects a blend of innovation and discipline, contributing significantly to the growth and success of both ventures in competitive market spaces.

Pittie has consistently demonstrated his strengths in conceptualising new ideas and converting them into scalable business models. In addition to his entrepreneurial pursuits, he also has a solid foundation in finance and analytics, with three years of experience in credit underwriting, marketing, and finance. His specialties include driving overall business strategy, managing P&L, evaluating NPV, and ensuring efficient financial operations—making him a well-rounded leader in today’s dynamic digital business landscape.

IDMA recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards. This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive.