e4m IDMA 2025: Mindshare is ‘Best Digital, Social Media & Mobile Media Agency of the Year’

The agency was awarded across categories for its impressive work, creativity and innovation

by e4m Desk
Published: Jul 17, 2025 10:37 PM | 2 min read

Mindshare has been awarded the ‘Best Digital, Social Media & Mobile Media Agency of the Year’ at the 16th edition of the Indian Digital Marketing Awards (IDMA). Coming to the medal tally, Mindshare won 40 metals including 18 golds, 16 silver metals and 6 bronze metals across categories. Among the

Among its top-winning entries was the innovative ‘Dual Screen Reality drives dividend for Domex’ campaign. The campaign stood out for its scale, insight-driven approach, and effective use of digital platforms to educate and engage consumers.

The awards ceremony was held on Thursday in Mumbai. IDMA celebrates excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact. Apart from Mindshare, the big wins of the awards night were bagged by Hindustan Unilever Limited and Mondelez India.

Prashant Pitti, Co-founder- EaseMyTrip & Optimo, is ‘IDMA Person of the Year’ and YouTuber Prajakta Koli was awarded ‘Influential Personality of The Year’ honour. While Hindustan Unilever Limited was adjudged ‘Best Advertiser on Mobile of the Year’, Mondelez India took home ‘Best Digital and Social Media Advertiser of the Year’ honour.

Apart from the big winners, the other key brands and agencies that took home most metals include Castrol, Ultratech, Kellanova, Wavemaker, Amazon Ads and Madison Media.

IDMA recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The main categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

The e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.