mindshare
e4m recap

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 12, 2019 9:14 AM

Screenage and Maddies

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

MaddiesMindshare

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

Apollo

Mindshare used its proprietary tools and adaptive marketing framework to capture the interests of auto enthusiasts

exchange4media Staff Sep 30, 2019 4:54 PM

Aditya Capital

The film has been conceptualised and implemented by Foxy Moron and its social media roll-out is being handled by Mindshare

exchange4media Staff Sep 27, 2019 5:48 PM

Panel

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

Parthasarathy

Keynote Speaker M A Parthasarathy, CEO, Mindshare South Asia, delves into data and its impact on content and marketing

exchange4media Staff Sep 5, 2019 8:22 AM

ICMA

This year’s edition witnessed a whopping 480 entries competing against each other

editor@exchange4media.com Aug 29, 2019 7:33 AM

WPPPepsi

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

Chatbot

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Star

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

Naziya Alvi Rahman Aug 6, 2019 8:34 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Andreas Vogiatzakis

Vogiatzakis will take over the position from Wong Chun Wai who announced his retirement earlier this year

exchange4media Staff Jul 9, 2019 7:20 PM

axe

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

IDMA

We bring to you some of the best moments from IDMA 2019

exchange4media Staff Jun 29, 2019 7:38 PM

Madison

Byju Raveendran is IDMA Person of the Year; Madison Media is Best Mobile Media Agency, Mindshare India Best Digital, Social Media Agency & Viacom 18 is Best Digital & Social Advertiser of the Year

exchange4media Staff Jun 28, 2019 9:47 PM