mindshare
WPPPepsi

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

Chatbot

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Star

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

Naziya Alvi Rahman Aug 6, 2019 8:34 AM

MAParthasarathy

M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more

Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Andreas Vogiatzakis

Vogiatzakis will take over the position from Wong Chun Wai who announced his retirement earlier this year

exchange4media Staff Jul 9, 2019 7:20 PM

axe

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

IDMA

We bring to you some of the best moments from IDMA 2019

exchange4media Staff Jun 29, 2019 7:38 PM

Madison

Byju Raveendran is IDMA Person of the Year; Madison Media is Best Mobile Media Agency, Mindshare India Best Digital, Social Media Agency & Viacom 18 is Best Digital & Social Advertiser of the Year

exchange4media Staff Jun 28, 2019 9:47 PM

Helenafinal

The former Mindshare MD, who has also been previously associated with top global media agencies like PHD, Maxus and iProspect, replaces Mandy Henry

exchange4media Staff Jun 26, 2019 11:14 AM

KhurranaaNaezy

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff Jun 24, 2019 8:45 PM

Cannes

Dentsu Webchutney collects two bronze and one silver lion; Mindshare bags one silver and one bronze, while Lowe Lintas and Leo Burnett pick up a silver each

Christina Moniz Jun 20, 2019 8:47 AM

Cannes Lions

Works of Mindshare Mumbai, Lowe Lintas Mumbai, Leo Burnett Mumbai, Dentsu Webchutney Bangalore, Grey India, Cheil India, Ogilvy Mumbai and Google India have been shortlisted

exchange4media Staff Jun 18, 2019 1:29 PM

Warc

DDB Mudra, McCann Worldgroup India among other winners

exchange4media Staff Jun 7, 2019 12:36 PM

zee

The employees of Top Media Agencies answered 5 questions and the lucky winners walked away with a grand prize

exchange4media Staff May 14, 2019 10:58 AM

Mindshare

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

Zee media

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

WARCAwards

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

Noel Dsouza May 3, 2019 9:03 AM

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