The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

The pitch is estimated to be around Rs 350-400 crore. GroupM's Mindshare is the incumbent agency for Star India

Naziya Alvi Rahman Aug 6, 2019 8:34 AM

M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more

Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM

He will now be Joint VP, Product, Brand and Channel Marketing

exchange4media Staff Jul 22, 2019 6:37 PM

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Vogiatzakis will take over the position from Wong Chun Wai who announced his retirement earlier this year

exchange4media Staff Jul 9, 2019 7:20 PM

Prior to this, Moterao was with Mindshare as Business Director

exchange4media Staff Jul 4, 2019 5:23 PM

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen Jul 3, 2019 8:46 AM

We bring to you some of the best moments from IDMA 2019

exchange4media Staff Jun 29, 2019 7:38 PM

Byju Raveendran is IDMA Person of the Year; Madison Media is Best Mobile Media Agency, Mindshare India Best Digital, Social Media Agency & Viacom 18 is Best Digital & Social Advertiser of the Year

exchange4media Staff Jun 28, 2019 9:47 PM

The former Mindshare MD, who has also been previously associated with top global media agencies like PHD, Maxus and iProspect, replaces Mandy Henry

exchange4media Staff Jun 26, 2019 11:14 AM

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff Jun 24, 2019 8:45 PM

Dentsu Webchutney collects two bronze and one silver lion; Mindshare bags one silver and one bronze, while Lowe Lintas and Leo Burnett pick up a silver each

Christina Moniz Jun 20, 2019 8:47 AM

Works of Mindshare Mumbai, Lowe Lintas Mumbai, Leo Burnett Mumbai, Dentsu Webchutney Bangalore, Grey India, Cheil India, Ogilvy Mumbai and Google India have been shortlisted

exchange4media Staff Jun 18, 2019 1:29 PM

DDB Mudra, McCann Worldgroup India among other winners

exchange4media Staff Jun 7, 2019 12:36 PM

The employees of Top Media Agencies answered 5 questions and the lucky winners walked away with a grand prize

exchange4media Staff May 14, 2019 10:58 AM

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

Noel Dsouza May 3, 2019 9:03 AM