Mindshare takes home ‘Agency of the Year’ award at ICMA 2024

The media agency also bagged 15 gold and 10 silver metals across categories

by e4m Staff
Published: Dec 18, 2024 9:41 PM | 2 min read

The exchange4media Group hosted the 9^th edition of Indian Content & Marketing Awards (ICMA) at a star-studded ceremony in Mumbai on December 18. At the dazzling awards night, Mindshare was named as the ‘Agency of the Year’ award for its path-breaking work, creativity and innovation. Renowned industry leaders and experts from the advertising and marketing world graced the award ceremony.

Commenting on the win, Amin Lakhani, Chief Executive Officer, Mindshare South Asia, said, “Thank you jury for the award. We love our content, we love winning awards, and we love our clients winning an award. We are happy that we continue to dominate the industry on content practice”.

On winning the award, Ajay Mehta said, “Thanks to e4m and the jury and my team for the great work they do. It is always an honour to take this award”.

Apart from the key award of the night, the global media and marketing services agency also took home 15 gold metals and 10 silver metals across categories for their outstanding content marketing campaigns. The ICMA is known for its rigorous evaluation process, which ensures that only the most groundbreaking and creative initiatives receive recognition.

ICMA provide recognition to outstanding content marketing campaigns and content makers for their impressive work and innovation. Apart from Mindshare, the key awards of the night in the Platinum category were given to Hindustan Unilever (HUL) and White Rivers Media.

The jury of ICMA 2024 was chaired by Rajneet Kohli, Chief Executive Officer & Executive Director, Britannia while the Co-Jury Chair was Dr. Annurag Batra, Chairman and Editor-in-Chief, BW BusinessWorld and Founder, exchange4media Group.