#e4mBreaking: Mindshare secures media duties for homegrown cosmetic brand Swiss Beauty

This win marks a strategic expansion of Mindshare’s client portfolio in the beauty and personal care space

by Shalinee Mishra
Published: Aug 26, 2025 6:31 PM | 2 min read

Mindshare, the global media network, has won the media mandate for cosmetics brand Swiss Beauty, with sources pegging the account’s value at approximately ₹50 crore annually. This win marks a strategic expansion of Mindshare’s client portfolio in the beauty and personal care space.

Swiss Beauty has rapidly emerged as one of India’s fastest-growing D2C cosmetics brands. Bootstrapped and homegrown, the brand offers vegan and cruelty-free products and has served more than 10 million customers across the country. In mid-2024, the brand further evolved its positioning by launching ‘Swiss Beauty Select,’ a premium sub-brand combining high-performance makeup formulas with skincare benefits.

The mandate comes at a time when Swiss Beauty is scaling rapidly and expanding its presence in India’s beauty market. The homegrown, bootstrapped brand reported revenues of around ₹312 crore in FY24, up from ₹196.5 crore in FY23, and has set ambitious targets of touching ₹700 crore by FY26, with a longer-term goal of becoming a ₹1,000 crore brand within the next 2–3 years.

The brand has also gained visibility through high-profile campaigns like the ‘Don’t Be a Star, Be a Trendstar’ for its Craze makeup collection, featuring Taapsee Pannu and its ‘Har Bride Ka Beauty Stroke’ campaign during IPL that blended wedding season narratives with cricket commentary.

With Mindshare now on board, Swiss Beauty is expected to sharpen its media mix across digital, TV, and experiential platforms, further fueling its growth ambitions and cementing its place in India’s competitive beauty and personal care industry.