marketing-news
Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko
e4m Staff Aug 24, 2026 9:21 AM
CMO Tanmay Prusty says the larger opportunity behind rebranding was to connect Crompton's different product businesses and move the conversation from individual categories
Sandhi Sarun Aug 19, 2026 9:26 AM
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preference, value and premium pricing globally
Varun Mundra Aug 15, 2026 5:47 PM
Prior to her elevation, Shweta served as the Global Senior Brand Director, Lysol
e4m Desk Aug 10, 2026 10:20 AM
Prior to this, Manoj Kothari was with GM Tea Packers Pvt. Ltd. - Tulsi Tea as General Manager Marketing
e4m Desk Jul 31, 2026 11:16 AM
Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications
Prior to this, Sanaa Shaikh was with Bellator Group as Head of Marketing
e4m Desk Jul 21, 2026 10:29 AM
Prior to this, Gabriella Barber held the role of Senior Manager, Brand Marketing & Partnerships, Burger King Brand
Before her promotion, Kemi Green held the role of Operations Director, WPP Stream
Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
e4m Staff Jun 12, 2026 12:05 PM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
AB InBev is the first company in Cannes Lions’ history to be honoured with the award for a third time
While the size of the business remains undisclosed, the involvement of top-tier networks suggests a sizeable investment
Imran Fazal May 4, 2026 5:42 PM
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
Chhabra has been appointed Head of Marketing & Partnerships for Retail Assets, Corporate Banking, Cards & Loyalty
A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
The new brand identity is designed to create a more unified and future-facing corporate brand system
e4m Staff Apr 22, 2026 6:44 PM
Sources tell e4m that the industry added around 5.6 lakh copies
Kanchan Srivastava Apr 17, 2026 8:04 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
According to the study by Hypercollective, 83.3% of children use digital devices, with smartphones emerging as the dominant screen for 75.7% of kids
e4m Staff Mar 10, 2026 1:19 PM
The new identity is deliberately purpose-led — aligning employee experience, customer engagement and commercial strategy under a single, unified narrative
e4m Staff Feb 16, 2026 4:46 PM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
The remit will include markets such as Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea
e4m Staff Feb 3, 2026 12:32 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Sunidhi Vijay Jan 21, 2026 9:15 AM
Rather than a complete overhaul, the refreshed identity builds on familiar brand codes
e4m Staff Jan 17, 2026 10:05 AM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM