marketing-news
Prior to his promotion, Ankit Apurv held the role of Associate Vice President – Marketing at the company
Before International Flavors & Fragrances, Apurvaa Pandey was with DuPont Nutrition & Biosciences
e4m Staff Jun 12, 2026 12:05 PM
Priya Rege Jaggi joins from McDonalds where she was Marketing Head for over 2 years
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
AB InBev is the first company in Cannes Lions’ history to be honoured with the award for a third time
While the size of the business remains undisclosed, the involvement of top-tier networks suggests a sizeable investment
Imran Fazal May 4, 2026 5:42 PM
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
Chhabra has been appointed Head of Marketing & Partnerships for Retail Assets, Corporate Banking, Cards & Loyalty
A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
NATIVE CONTENT Apr 29, 2026 3:05 PM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
The new brand identity is designed to create a more unified and future-facing corporate brand system
e4m Staff Apr 22, 2026 6:44 PM
Sources tell e4m that the industry added around 5.6 lakh copies
Kanchan Srivastava Apr 17, 2026 8:04 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
According to the study by Hypercollective, 83.3% of children use digital devices, with smartphones emerging as the dominant screen for 75.7% of kids
e4m Staff Mar 10, 2026 1:19 PM
The new identity is deliberately purpose-led — aligning employee experience, customer engagement and commercial strategy under a single, unified narrative
e4m Staff Feb 16, 2026 4:46 PM
The collaboration, as part of a refreshed marketing strategy for Mysore Sandal Soap, has reignited criticism and debate, much of it tied to identity, representation and regional pride
e4m Staff Feb 10, 2026 5:11 PM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
The remit will include markets such as Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea
e4m Staff Feb 3, 2026 12:32 PM
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Sunidhi Vijay Jan 21, 2026 9:15 AM
Rather than a complete overhaul, the refreshed identity builds on familiar brand codes
e4m Staff Jan 17, 2026 10:05 AM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 8:58 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Kanchan Srivastava Jan 12, 2026 8:51 AM
Marriott Bonvoy appointed Official Accommodation Partner in multi-year strategic partnership
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 8, 2026 6:21 PM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Kanchan Srivastava Jan 8, 2026 9:03 AM
The association is for the upcoming edition of the Women’s T20 league in 2026
Yaap's mandate encompasses a full spectrum of digital marketing services
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Chehneet Kaur and Soumya Gawri Jan 5, 2026 8:34 AM
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found themselves at the centre of backlash this year
Soumya Gawri Dec 29, 2025 9:32 AM
In the new campaign, Joshua embodies the philosophy behind the LG Essential Series, which centres on the idea that real freedom begins with the little things
e4m Staff Dec 28, 2025 6:00 PM
As part of the campaign, a blue Santa mascot will make appearances at select Jewelbox stores, creating moments of surprise
e4m Staff Dec 25, 2025 6:00 PM
The installation of the ‘Living Billboard’ campaign is a large green billboard made of 4,000 plants, strategically placed on the DND Flyover at the entry point to Delhi from Noida
e4m Staff Dec 24, 2025 3:24 PM
Spotify India’s sales head explains how India’s lo-fi, calm and spirituality listening habits are reshaping advertisers’ creative and mobile-first strategies
Aryendra Khan Dec 23, 2025 10:00 AM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM