The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM


The automobile major’s account is currently being handled by dentsu

Sonam Saini Nov 15, 2022 8:39 AM


The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match

exchange4media Staff Nov 10, 2022 4:14 PM


Unveils campaign ‘One Nykaa two apps: Two apps, double the fun’

exchange4media Staff Nov 8, 2022 3:39 PM


S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM

Sahil Deswal?blur=25

Deswal has previously held leadership roles at Trell, Times Internet & BigBasket

exchange4media Staff Nov 3, 2022 3:40 PM


Henault, the current Senior Vice President, Marketing, Streaming of Paramount+, will officially join the league on Nov 21, 2022

exchange4media Staff Oct 28, 2022 11:03 AM


The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said

exchange4media Staff Oct 27, 2022 10:01 AM


The association is expected to spark a new chemistry to propel the brand forward, the company said

exchange4media Staff Oct 26, 2022 1:26 PM


The brand has associated chef Vikas Khanna for the campaign

exchange4media Staff Oct 24, 2022 6:00 PM


The brand refresh includes a new visual identity including logos and colours

exchange4media Staff Oct 20, 2022 4:31 PM


Prior to joining RISE, Nagle was Associate Vice President at the Internet and Mobile Association of India

exchange4media Staff Oct 19, 2022 1:37 PM

Nitin Saini?blur=25

He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondelēz International

exchange4media Staff Oct 18, 2022 3:43 PM


He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit

Tanzila Shaikh Oct 17, 2022 5:40 PM

Brightcove, India?blur=25

Guest Column: Dattatray Shivaji Katkar, Sales Director, Brightcove, India, writes how videos can help marketers break through the noise and effectively engage their audiences

Dattatray Shivaji Katkar Oct 17, 2022 4:48 PM

sumit mathur?blur=25

On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic

Simran Sabherwal Oct 13, 2022 8:59 AM


Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season

Ritika Raj Oct 12, 2022 8:59 AM