Unilever promotes Sam Mathie to Media Activation & Performance Director
Before joining Unilever, Sam Mathie spent three years at Adobe
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Published: Jul 20, 2026 9:34 AM | 1 min read
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Unilever has promoted Sam Mathie to the role of Media Activation & Performance Director.
Mathie announced the promotion in a LinkedIn post. About his role, he shared, “I'll be focused on building the capabilities and systems that connect media investment more effectively to business outcomes - spanning Platforms, Technology, and Data.”
Mathie has been with Unilever for six years. Prior to this promotion, he served as Senior Media & Data Operations Manager.
A senior media operations leader, Mathie brings extensive experience in digital and biddable advertising.
Before joining Unilever, Mathie spent three years at Adobe. Earlier in his career, he worked at TubeMogul, building expertise in digital and programmatic advertising.
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