Winnie Chen-Head joins WPP Media as CEO of Malaysia
Winnie brings over 24 years of media and marketing leadership, with deep expertise in strategy, operations & capability development
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Published: May 12, 2026 11:41 AM | 2 min read
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- Winnie Chen-Head has been appointed as the Chief Executive Officer (CEO) of WPP Media in Malaysia, as announced via a LinkedIn post by the company.
- She brings over 24 years of experience in media and marketing leadership, with a focus on strategy, operations, and capability development.
- Winnie has previously held leadership roles in various media agencies, including a formative period at WPP's Mindshare, and has a strong track record in driving growth across multiple sectors.
- In her statement, she expressed enthusiasm about returning to the WPP network and contributing to the transformation of the Malaysian market.
Winnie Chen-Head has joined WPP Media as Chief Executive Officer (CEO) of Malaysia. The company shared the news of her appointment through a LinkedIn post. “We're delighted to welcome Winnie Chen-Head, our new CEO, Malaysia!”, the company said.
In her previous stints, she held leadership positions across several media agencies in Malaysia. Winnie brings over 24 years of transformative media and marketing leadership, with deep expertise in strategy, operations, and capability development.
"Her track record of driving growth and rethinking the role of media for brands will be a huge asset for the dynamic Malaysian market. Winnie’s career journey also includes formative experience at WPP Media agency brand Mindshare", the post read.
Winnie said, “I'm delighted to be returning to the WPP network and shaping the next chapter together with my colleagues in Malaysia. My formative media agency years were spent here, and that experience provided me with not just a strong foundation, but a deep respect and genuine affection for what makes this place special – the people, the ambition, and the craft. That connection has stayed with me, and I feel both energised and personally invested in this next phase of transformation.”
With over 24 years of leadership and marketing experience, Winnie is a results-driven business leader with a proven track record across e-commerce, aviation, telecommunications, technology start-ups, and leading Advertising & Media agencies. She has led large, multi-disciplinary teams, driving transformative growth, marked by consistent achievement of revenue targets, new business wins, among others.
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