Tina Chen appointed CEO of WPP Media China
Chen’s role as the CEO will be effective from March 30, 2026
by
Published: Mar 12, 2026 2:47 PM | 1 min read
Follow Us
Tina Chen has been appointed as Chief Executive Officer (CEO) of WPP Media China. The company shared the news of her appointment through a LinkedIn post. “We're proud to announce the appointment of Tina Chen as CEO of WPP Media China, effective March 30th 2026”.
Tina has served the Shiseido China Region as SVP for the past five years. She started as Chief Digital Officer, leading an end-to-end digital transformation centering around “Consumer Centric” and "Data Driven" strategies, covering consumer & market insights, digital media & marketing, corporate eCommerce & social commerce incubation, analytics and data platforms, as well as digital technology & AI innovation initiatives in the market.
Later, her role expanded to Chief Digital & Strategy Officer, where she was also responsible for regional growth strategy and the transformation roadmap.
Chen brings exceptional expertise across corporate strategy, innovation, consumer insights, data and analytics, media and marketing, and ecommerce and social media, with deep sector experience spanning beauty and luxury, retail, FMCG, and financial services.
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News