Cristina Rey Alvarez appointed CEO of WPP Media Spain
Prior to this, Cristina Rey Alvarez was the CEO UM España
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Published: Feb 5, 2026 2:27 PM | 1 min read
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Cristina Rey Alvarez has been appointed as the Chief Executive Officer (CEO) of WPP Media Spain. The company announced her elevation through a LinkedIn post, highlighting her leadership experience and deep understanding of the media and communications landscape.
Cristina joins as CEO of WPP Media Spain with the aim of accelerating the growth of our clients and advancing in increasingly integrated solutions.
"We are very excited about what is to come and for everything we are going to build together!", the LinkedIn post read.
In her new role, Alvarez will be responsible for driving the company’s strategic growth, strengthening client partnerships, and accelerating innovation across its media offerings in Spain.
Sharing her thoughts on the appointment, Alvarez expressed enthusiasm about leading the organisation at a time of rapid change in the media industry.
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