UltraTech Cement & Mindshare India take home big honours at The Maddies 2025

The 11^th edition of the exchange4media Mobile Awards – The Maddies was held at a star-studded ceremony today, December 2. The prestigious awards recognised, celebrated and honoured the most impactful and innovative mobile marketing campaigns. Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, served as the Jury Chair for the Maddies 2025.

At the spectacular awards night, the big award was bagged by UltraTech Cement and Mindshare India. While Ultratech Cement was honoured with the ‘Mobile Marketer of the Year’ title, Mindshare India bagged the ‘Agency of the Year’ award.

Coming to the metal tally, Ultratech Cement took home 6 metals including 3 golds, 2 silver metals and 1 bronze metal for its outstanding work and innovation, while Mindshare India won 40 metals in total including 13 golds, 14 silver metals and 13 bronze metals across categories for its exemplary work. Among the other key winners of The Maddies are Britannia, Colgate, Wavemaker India, Flipkart Ads and Netcore Cloud. While Britannia bagged 9 metals in total, Colgate took home 6 metals, Wavemaker India won 15 metals, Flipkart Ads & Netcore Cloud bagged 10 metals each.

Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, served as the Jury Chair for the Maddies 2025. The Grand Jury featured a distinguished line-up of industry stalwarts, thought leaders, and innovators in leadership roles who are shaping the marketing and advertising landscape. The winners were awarded across 5 main categories, which are further divided into 60 sub-categories.

As one of the most anticipated events in the mobile marketing space, the Maddies by the exchange4media Group aims to recognise and celebrate innovation, creativity, and result-driven work that have pushed the boundaries of mobile-first communication.

The awards acknowledge and recognise marketing stories that employ an effective mobile marketing strategy in India. The winners were judged based on innovation, concept, execution and results by a highly experienced independent panel of industry leaders.

The Presenting Partner of The Maddies 2025 was Sharechat & Moj while Xapads was the Co-Partner.

Here’s the complete list of winners: