One day to go! Industry experts to decode the future of mobile marketing at e4m Screenage

The much-awaited mobile marketing conference – e4m Screenage, is here! The eighth edition of the conference will be held tomorrow, December 2, in Mumbai. It is set to bring together industry luminaries, business heads and experts to share insights on a wide range of topics and explore the world of mobile marketing. The conference promises valuable discussions on the evolving mobile landscape and its growing influence on consumer behaviour.

e4m Screenage continues to be a platform where innovation meets impact. The upcoming edition tomorrow will feature industry heads, innovators, and experts who will discuss the latest trends shaping the future of mobile marketing and the opportunities and challenges that lie ahead. From emerging technologies and creative strategies to measurement, engagement, and growth opportunities, the conference aims to help brands better understand and navigate the mobile-first world.

With over a billion screens in India, mobile today spans AI-driven personalisation, conversational commerce, gamification, immersive content, and privacy-first targeting. The conference serves as a platform that brings together marketers, content creators, and platform leaders to explore how consumer engagement is being transformed through mobile screens. With an impressive lineup of keynote sessions, panel discussions, and interactive dialogues, the conference sets the stage for the industry’s next big leap.

Following the conference, the winners of the exchange4media Mobile Awards – The Maddies will be honoured. In its 11th edition this year, the awards recognises, honours and celebrates marketing stories that use effective and innovative mobile marketing strategies. Vishakha Mulye, Managing Director & Chief Executive Officer of Aditya Birla Capital, was the Jury Chair for the Maddies 2025.

The Maddies acknowledges and recognises marketing stories that employ an effective mobile marketing strategy in India. The winners were judged based on innovation, concept, execution and results by a highly experienced independent panel of industry leaders.