e4m Screenage: Amazon’s Anuradha Aggarwal to decode brand building in mobile-first era

Anuradha Aggarwal, Director & CMO, Amazon India, will engage in a fireside chat on the topic 'Leading in the Screenage: Reimagining Brand Building for a Mobile-First Generation'

by e4m Desk
Published: Nov 6, 2025 5:26 PM | 2 min read

e4m Screenage, the much-awaited mobile marketing conference, is back! The eighth edition of the conference will be held on December 2 in Mumbai. At the upcoming edition of the conference, Anuradha Aggarwal, Director & CMO, Amazon India, will engage in a fireside chat with Neeta Nair, Editor, Impact Magazine, delving into the topic “Leading in the Screenage: Reimagining Brand Building for a Mobile-First Generation.”

e4m Screenage serves as a platform where innovation meets impact and where brands shape the next era of mobile-led growth. At the conference, Aggarwal will share insights on how brand building today revolves around micro-moments like catching attention, adding value, and enabling instant action, all within a few scrolls. In her address, she will highlight how personalisation and relevance drive consumer loyalty and talk about the importance of balancing data-led targeting with transparency and trust.

As content and commerce increasingly converge, Aggarwal will explore how shoppable videos, influencer collaborations, and live selling are transforming the discovery-to-purchase journey. Her address promises to offer actionable perspectives for marketers looking to build stronger, more authentic connections in a fast-moving, mobile-first world.

Aggarwal will also explore the fact that the next phase of brand leadership will come from those who integrate storytelling, technology, and data to deliver human, intuitive mobile experiences.

e4m Screenage is set to bring together top industry heads, marketers, and experts to share insights on the evolving world of mobile marketing. As mobile continues to dominate consumer attention, the conference will explore strategies, innovations, and success stories that are redefining how brands engage with audiences on the small screen. From short-form content to data-driven storytelling, e4m Screenage will delve into what it takes to stay relevant in an always-connected, mobile-first world.