e4m Screenage: Prashant Peres to decode the power of emotional connections with consumers

The eighth edition of e4m Screenage, the much-awaited mobile marketing conference, will be held on December 2 in Mumbai. It will bring together industry heads and experts to share insights on a wide range of topics to further decode the world of mobile marketing.

One of the key highlights of the upcoming e4m Screenage conference will be a keynote session by Prashant Peres, Managing Director (MD) at Kellanova South Asia, who will share his insights on the topic ‘From Breakfast to Brand Love: Building Emotional Connections with Consumers’. His session will explore how brands can move beyond functional benefits to create lasting bonds that resonate with consumers on a deeper, emotional level.

During his address, Peres will speak on a wide range of topics that will decode how Kellogg’s is shifting from being a breakfast staple to becoming part of consumers’ emotional and cultural lives and how the brand is leveraging family moments, nostalgia, and shared experiences to build campaigns that connect with people’s hearts, creating not just brand recall but also brand love.

The session will also touch upon modern engagement strategies, including short-form content, gamification, and influencer-led campaigns, which are particularly effective in strengthening affinity among Gen Z audiences and families alike.

Celebrating the possibilities and challenges of a screen-led economy, e4m Screenage is where innovation meets impact and where brands shape the next era of mobile-led growth. With over a billion screens in India, mobile today spans AI-driven personalisation, conversational commerce, gamification, immersive content, and privacy-first targeting.

The conference serves as a future-facing platform that brings together marketers, content creators, and platform leaders to explore how consumer engagement is being transformed through mobile screens.