Anil Viswanathan appointed Director – Marketing (Chocolates), Mondelez India and Prashant Peres elevated to Senior Director – Chocolate Equity & Innovations, Asia, Middle East and Africa (AMEA), Mondelēz International

exchange4media Staff May 17, 2018 10:35 AM


Mondelēz India is going all out to promote its new special Silk edition this Valentine’s Day and has even come out with an Augmented Reality-enabled gift box on

exchange4media Staff Feb 8, 2018 8:56 AM


Ad-film director Prasoon Pandey gave us the quirky sibling duo who are synonymous with the 5 Star brand today. Read on to find out how they emerged and how 'Ek Bilang' propelled them to new heights

exchange4media Staff Jan 31, 2018 8:55 AM


At the Dentsu Aegis Network-exchange4media Digital Advertising Conference 2018, experts discuss why digital isn’t a $5 billion opportunity, despite the numbers showing a steep percentage increase in the digital ad spends

exchange4media Staff Jan 17, 2018 8:56 AM

Mondelez India Launches a Marketing Campaign for Cadbury Fuse?blur=25

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

Contract launches new Rakshabandhan campaign for Mondelez?blur=25

The new communication for Cadbury Celebrations aims to celebrate the squabbles and bickering that are part of every sibling relationship

exchange4media Staff Aug 5, 2015 8:49 AM

Cadbury sweetens Eid celebrations with new ad by Contract?blur=25

Conceptualised by Contract for Mondelez, the ad film plays with the traditional saying of ‘Pehle Aap (You First)’ against the temptation of chocolates

exchange4media Staff Jul 7, 2015 8:13 AM