e4m Screenage: Shahad Anand to explore the future of 3D ads in contextual advertising

The much-awaited e4m Screenage 2024 conference, known for its impactful and thought-provoking discussions on advertising and marketing innovations, is all set to be held in Mumbai with a power-packed agenda. The seventh edition of e4m Screenage - the mobile marketing conference, will be held in Mumbai on November 28.

One of the key highlights of the mobile marketing conference is an impressive session by Shahad Anand, Business Head, Mediakart, on the topic ‘Concept of 3D Ads in Contextual Advertising’.

Anand is all set to delve into the transformative potential of 3D advertisements, a growing trend in the digital advertising ecosystem. His address aims to shed light on how this immersive format can revolutionise the way brands engage with their target audience and how it enhances user engagement by making the ad feel more relevant to their current environment or activity.

At the conference, Shahad Anand will share insights on a wide range of topics like the use of AI and machine learning to determine context and deliver relevant 3D ads, how 3D ads differ from traditional 2D ads in creating deeper engagement, navigating bandwidth and device compatibility issues in regions with slower internet speeds, growth of the metaverse and its influence on 3D ad adoption, the role of AI in hyper-personalizing 3D ads based on user preferences and more.

Anand will also cover the technical and creative challenges in implementing 3D ads within the contextual advertising framework. He will highlight key success stories and share insights into leveraging AI to optimise ad performance. Attendees can expect actionable takeaways on harnessing this technology to stay ahead in an increasingly competitive and immersive digital landscape.

The conference is an opportunity for attendees to learn from industry leaders and experts about the importance of user experience and the future of mobile technology.

To ensure you don’t miss out on valuable insights, click here to register: https://e4mevents.com/the-screenage-conference-2024/register.