contextual-advertising
InMobi?blur=25

The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy

exchange4media Staff Jun 23, 2022 6:22 PM

Contextual?blur=25

Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it

Mansi Sharma May 16, 2022 8:46 AM

advertising?blur=25

Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting

Kanchan Srivastava Apr 26, 2022 8:56 AM

Pankaj Sharma MGID?blur=25

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

automated media buying dooh?blur=25

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM

ooh trends 2021?blur=25

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

Google?blur=25

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

Andbeyond.media launches on-demand native ad marketplace?blur=25

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

Contextual marketers Affinity launched in India?blur=25

After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual marketing solutions that enhance the avenues of online advertising and monetization.

exchange4media Staff May 5, 2011 9:45 AM

LinkedIn facilitates target ads via Marketing Solutions?blur=25

LinkedIn has launched LinkedIn Marketing Solutions, which will enable advertisers to target their ads to LinkedIn users based on their profile information.

exchange4media Staff Feb 23, 2011 3:39 PM