e4m Screenage: Yes Bank's Nipun Kaushal to discuss how new brand identity can drive growth

e4m Screenage is back! The seventh edition of e4m Screenage- the mobile marketing conference is set to be held on November 28 in Mumbai. The one-of-its-kind conference will be held in presence of distinguished leaders, industry luminaries and business heads from the advertising and marketing world. One of the key highlights of the mobile marketing conference will be a fireside chat between Nipun Kaushal, Chief Marketing Officer, Yes Bank and Neeta Nair, Editor, (IMPACT Magazine) Exchange4media Group on the topic ‘Unlocking Growth with a New Brand Identity’.

A redefined brand vision serves as a powerful catalyst that drives brand visibility and growth. When a brand reshapes its vision, it can resonate better with customers' shifting values, preferences, and expectations. This alignment helps in building a deeper connection with customers, creating a sense of trust and loyalty. To explore this space further, Kaushal would talk about how a revamped brand vision can be a catalyst for growth and success.

The fireside chat will be centred around Yes Bank's recent brand revamp. Kaushal will delve into how a redefined brand vision can drive growth and customer engagement, the new approaches the brand plans to undertake, focus areas, use of technology like AI, personalisation in banking and advertising and more.

Mobile marketing has become the cornerstone of digital strategies, offering brands new opportunities to engage with their audiences in real-time. e4m Screenage serves as a powerful platform for attendees to learn from experts and discuss the challenges, opportunities and the future of mobile technology. The summit is a perfect opportunity for attendees to network with peers, brands leaders and growth champions to uncover the endless possibilities of the mobile marketing ecosystem.

To ensure you don’t miss out on valuable insights, click here to register: https://e4mevents.com/the-screenage-conference-2024/register