e4m Screenage: Experts to discuss the future of video marketing for on-the-go consumers

The exchange4media Group is all set to host the seventh edition of e4m Screenage- the mobile marketing conference on November 28 in Mumbai. At the conference, a distinguished panel of industry leaders is all set to delve into the topic 'The Future of Video Marketing for the On-the-Go Consumer’, a key subject that resonates strongly in today's mobile-driven world. With consumers increasingly accessing content through smartphones and portable devices, the demand for engaging, and accessible video content is higher than ever.

The panellists include Tejas Chaudhari, Performance Marketing Lead - eCommerce, Unilever; Rutuja Shinde, Head - Digital Marketing, Abbott India Limited; Driv Vohra, Head of Digital Marketing, Kellanova; Aatika Ehsan Ansari, Head of Media-Digital, Pernod Ricard India; Ishika Sharma, Associate Director, Sales, Blis; Rahul Joshi, National Director Sales- India, Silverpush while the panel will be moderated by Akshay Mathur, Chief Revenue Officer, Tyroo.

During the panel discussion, the experts will explore how video marketing strategies will evolve in the years to come to meet the needs and preferences of consumers who are constantly on the move. The topic will also focus on emerging trends, technologies, and best practices that will shape the future of video content tailored for mobile and on-the-go audiences.

In this session, the industry heads will also shed light on the role of AI and personalisation in tailoring video content, the ethical considerations, the potential of live streaming and interactive video to create engaging mobile experiences, the impact of 5G on video marketing, key metrics for measuring success, and the evolution of video storytelling and more. The discussion will summarise the role of AI and personalisation, which are redefining consumer engagement today.

Broadly, the panel discussion will explore how video marketing strategies are evolving to meet the needs of mobile audiences and the importance of immersive storytelling in grabbing attention on smaller screens. The panellists will also address the challenges and opportunities that brands face in this fast-paced landscape.

The panellists will provide insights into how these technologies can enhance the mobile experience, enabling more interactive and memorable brand encounters. Attendees will gain a deeper understanding of the strategies, tools, and innovations shaping the future of video marketing for the always-connected, on-the-go consumer.

To ensure you don’t miss out on valuable insights, click here to register: https://e4mevents.com/the-screenage-conference-2024/register.