e4m Screenage: Experts to decode best practices for blending UGC and brand-created content

e4m Screenage- the mobile marketing conference is all set to be held on November 28 in Mumbai. The seventh edition of the summit will be held in presence of industry experts and business heads from the marketing, advertising and media world. At the conference, an esteemed panel of industry leaders will share key insights on the topic ‘User-Generated Content vs. Brand-Created Content: What's the Ideal Mix?’. The panellists will discuss the optimal blend of user-generated content (UGC) and brand-created content for effective marketing and explore best practices for blending the duo to enhance overall marketing effectiveness and align with brand goals.

In modern marketing, balancing user-generated content (UGC) and brand-created content has become a critical strategy for building trust and engagement. The ideal approach combines the strengths of both. By encouraging and curating high-quality UGC, brands can amplify their reach while maintaining authenticity. The panellists will discuss this dynamic and will highlight tools and strategies to integrate the two effectively, ensuring a marketing mix that engages and inspires trust in the target audience.

The panellists include Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance; Priyanka Bisen Shah, Head of Digital Marketing, Bajaj Auto Ltd; Tufayl Merchant, Co-Founder & COO, HOWL Digital; Shashwat Bhatt, Director, Elements Media Works; Aatef Bham, Co-Founder & Director, Togglehead; Aziz Khan, Co-founder & CRO, RVCJ Digital Media while the panel will be moderated by Prashant Deorah, Founder & CEO, Puretech Digital.

The industry heads will discuss how UGC and brand-created content differently influence brand credibility and consumer relationships, how UGC can enhance trust and relatability by showcasing genuine consumer experiences and opinions, which often resonate more with audiences and explore strategies for integrating UGC with professionally crafted content to maximise engagement while maintaining brand integrity.

At e4m Screenage Conference 2024, industry luminaries and thought-leaders will engage in impactful panel discussions, fireside chats and keynote sessions to decode how brands can harness this mobile revolution to create personalised, impactful, and innovative marketing campaigns.

Learn from industry leaders about the importance of user experience and the future of mobile technology. To ensure you don’t miss out on valuable insights, click here to register: https://e4mevents.com/the-screenage-conference-2024/register.