marketing-approach
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM
Choudhary, Director Sales (South Asia), Sportradar, spoke about the strategic value of the InteractSport acquisition and how it will help the company grow its India business
Javed Farooqui Jul 5, 2021 8:41 AM
4 lucky messages will be chosen to be delivered by the actor on OPPO’s Instagram channel as part of this campaign
exchange4media Staff Jul 4, 2021 6:00 PM
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM
The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s IVD instruments and kits, thus preparing them to fight against Covid
exchange4media Staff Jun 11, 2021 4:21 PM
An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
exchange4media Staff May 31, 2021 9:11 AM
Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before
exchange4media Staff May 22, 2021 7:56 AM
Sri Sri Ravi Shankar unveiled the new logo that is a continuation of the yellow bird but with a new look
exchange4media Staff May 13, 2021 3:05 PM
The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets
exchange4media Staff May 3, 2021 3:30 PM
The cricketer will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand
exchange4media Staff Apr 21, 2021 2:33 PM
Both the actors will be featured in the advertising campaigns, specifically made for the West Bengal market to drive the brand philosophy
exchange4media Staff Apr 20, 2021 1:01 PM
This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice
exchange4media Staff Apr 15, 2021 1:39 PM
Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood
exchange4media Staff Apr 14, 2021 4:07 PM
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff Apr 12, 2021 12:34 PM
Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media
Misbaah Mansuri Apr 12, 2021 8:37 AM
In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations
exchange4media Staff Apr 10, 2021 8:02 AM
Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand
Dharmendra Ahuja Apr 8, 2021 9:07 AM
The voice content series will have creative experts talk about all things advertising, content, social media and more
exchange4media Staff Apr 6, 2021 2:16 PM
The actor is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay in the new campaign conceptualized by Lowe Lintas Mumbai
exchange4media Staff Apr 5, 2021 4:21 PM
