marketing-approach
Rohin Samtaney?blur=25

Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage

Misbaah Mansuri Jul 12, 2021 8:59 AM

Piyush Choudhary?blur=25

Choudhary, Director Sales (South Asia), Sportradar, spoke about the strategic value of the InteractSport acquisition and how it will help the company grow its India business

Javed Farooqui Jul 5, 2021 8:41 AM

Ranbir Kapoor?blur=25

4 lucky messages will be chosen to be delivered by the actor on OPPO’s Instagram channel as part of this campaign

exchange4media Staff Jul 4, 2021 6:00 PM

Dutee Chand?blur=25

The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’

exchange4media Staff Jun 16, 2021 4:33 PM

Akshay Kumar?blur=25

The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s IVD instruments and kits, thus preparing them to fight against Covid

exchange4media Staff Jun 11, 2021 4:21 PM

Pitch CMO Summit?blur=25

An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms

exchange4media Staff May 31, 2021 9:11 AM

Meesho campaign?blur=25

Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before

exchange4media Staff May 22, 2021 7:56 AM

Koo?blur=25

Sri Sri Ravi Shankar unveiled the new logo that is a continuation of the yellow bird but with a new look

exchange4media Staff May 13, 2021 3:05 PM

Chris Evans?blur=25

The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets

exchange4media Staff May 3, 2021 3:30 PM

Washington Sundar?blur=25

The cricketer will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand

exchange4media Staff Apr 21, 2021 2:33 PM

Parambrata and Abir?blur=25

Both the actors will be featured in the advertising campaigns, specifically made for the West Bengal market to drive the brand philosophy

exchange4media Staff Apr 20, 2021 1:01 PM

Kamdhenu Paints?blur=25

This collaboration will help enhance the brand’s pan-India reach and recall, helping catapult the brand as the preferred consumer choice

exchange4media Staff Apr 15, 2021 1:39 PM

CenturyPly?blur=25

Through IPL, the company announces the launch of Firewall Technology in its range of Century Plywood

exchange4media Staff Apr 14, 2021 4:07 PM

Palyerzpot?blur=25

The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision

exchange4media Staff Apr 12, 2021 12:34 PM

Snehil Gautam?blur=25

Snehil Gautam, Head of Growth & Marketing, Housing.com, shared that the company will continue with its media mix strategy of focusing more on TV, supported by digital and social media 

Misbaah Mansuri Apr 12, 2021 8:37 AM

Tata Salt Lite?blur=25

In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations

exchange4media Staff Apr 10, 2021 8:02 AM

Dharmendra Ahuja?blur=25

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

twitter?blur=25

The voice content series will have creative experts talk about all things advertising, content, social media and more

exchange4media Staff Apr 6, 2021 2:16 PM

Sun Pharma?blur=25

The actor is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay in the new campaign conceptualized by Lowe Lintas Mumbai

exchange4media Staff Apr 5, 2021 4:21 PM