marketing-approach
Shalini Rao?blur=25

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj 17 hours ago

Vivek Pandey?blur=25

Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI

Vivek Pandey 1 day ago

Salesforce?blur=25

Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity

exchange4media Staff 1 day ago

Ruskin Bond for Unluclass?blur=25

Vipul Agrawal, Co-founder, Unlu, shares that the art of writing is one thing that everyone wants to excel at and who else than Ruskin Sir himself can be a better mentor for this

exchange4media Staff Jan 19, 2021 4:57 PM

Rajesh Uttamchandani, Syska?blur=25

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM

Wow Skin Science-PVR Cinemas?blur=25

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads

exchange4media Staff Jan 18, 2021 1:15 PM

Future Generali India Insurance - #HealthInsideOut campaign?blur=25

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

Epigamia?blur=25

Danone Manifesto Ventures is supporting the Steup-Up initiative through its global COVID-19 Relief Fund

exchange4media Staff Jan 13, 2021 12:48 PM

Karl Fallon?blur=25

In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing

exchange4media Staff Jan 12, 2021 4:41 PM

John Abraham - U&i?blur=25

The actor aptly emulates the brand's values of ruggedness and style combined with panache and attitude that resonates with the youths today

exchange4media Staff Jan 12, 2021 4:11 PM

Gautam Mehra, dentsu?blur=25

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence

Gautam Mehra Jan 8, 2021 8:45 AM

Zee Tamil  -Prime-time Hits?blur=25

Mahasangamam Galore of the two hit shows will go on air every day from 9th – 22nd January 2021, from 9:30-10:30 pm

exchange4media Staff Jan 7, 2021 1:20 PM

Kia's new logo unveiling video?blur=25

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry

exchange4media Staff Jan 6, 2021 4:53 PM

Himalaya - Akshay Patra - Happiness Kit?blur=25

The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits'

exchange4media Staff Jan 6, 2021 1:51 PM

Umesh Shrikhande?blur=25

Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible

Umesh Shrikhande Jan 5, 2021 9:04 AM

PagarBook- One Source?blur=25

Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us

exchange4media Staff Jan 4, 2021 12:58 PM

IKEA India?blur=25

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM

Samiksha Uniyal-Bacardi?blur=25

Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies

Nafisa Shaheen Dec 30, 2020 8:44 AM

MarketingTrends2021?blur=25

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM

GlenfiddichIrrepressible?blur=25

The brand collaborates with Indian Theatre Actor, Boman Irani and celebrated Chef, Manish  Mehrotra in the first leg of the campaign

exchange4media Staff Dec 27, 2020 8:00 PM