marketing-approach
Tata Salt Lite?blur=25

In collaboration with comedians Zakir Khan and Atul Khatri, the #TakeItLite awareness campaign features humorous acts on everyday moments that trigger stress on non-issue situations

exchange4media Staff 1 day ago

Dharmendra Ahuja?blur=25

Guest Column: Dharmendra Ahuja, Founder & CEO, PitchWorx, shares that live-action videos are gaining impressive traction in marketing world as it contributes to improving conversion rate for the brand

Dharmendra Ahuja Apr 8, 2021 9:07 AM

twitter?blur=25

The voice content series will have creative experts talk about all things advertising, content, social media and more

exchange4media Staff Apr 6, 2021 2:16 PM

Sun Pharma?blur=25

The actor is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay in the new campaign conceptualized by Lowe Lintas Mumbai

exchange4media Staff Apr 5, 2021 4:21 PM

Burger King Holi Campaign?blur=25

The campaign, emphasizing on the need to put colours to good use, will be promoted across social media platforms

exchange4media Staff Mar 27, 2021 8:18 AM

Garnier Green Beauty?blur=25

Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message

Misbaah Mansuri Mar 25, 2021 8:26 AM

Atul Khatri for Philips?blur=25

The campaign, in association with Atul Khatri, has been devised to educate people about common sleep disorders such as sleep apnea whilst empowering them to take action to improve their sleep

exchange4media Staff Mar 22, 2021 4:46 PM

Britannia-Udemy?blur=25

Krunch Khao, Punch Dikhao campaign, featuring actor Sonu Sood, takes children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts

exchange4media Staff Mar 20, 2021 6:00 PM

Arjun Mohan, CEO – India, upGrad?blur=25

Arjun Mohan, CEO – India, upGrad, shared that the TV campaign also led to a positive 'dramatic shift' in viewers’ perception of the brand, in addition to delivering on the business goals

Ashee Sharma Mar 11, 2021 8:37 AM

Classplus campaign?blur=25

In the video, the female educators share how they were often dissuaded from running businesses independently on the pretext of not having the same aptitude for business as their male counterparts

exchange4media Staff Mar 9, 2021 4:57 PM

Center Fruit?blur=25

The campaign embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong

exchange4media Staff Mar 9, 2021 3:24 PM

Welspun campaign?blur=25

The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success

exchange4media Staff Mar 8, 2021 4:36 PM

Gradeup - Kartik Aryan?blur=25

Conceptualized by Mirchi Brewery, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels

exchange4media Staff Mar 6, 2021 8:11 AM

Fast&up - Shilpa Shetty?blur=25

Vijayaraghavan Venugopal, CEO, Fast&Up, said that the actor's own personal approach to holistic well-being resonates with Fast&Up’s core value

exchange4media Staff Mar 4, 2021 12:34 PM

Saffola Arogyam Chyawan Amrut Awaleha TVC?blur=25

TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients

exchange4media Staff Mar 2, 2021 12:46 PM

Kroll?blur=25

The new name and logo represent the firm’s rich history and breadth of services, delivering transparency, trust and objectivity to clients

exchange4media Staff Feb 25, 2021 12:46 PM

Syska Accessories Logo?blur=25

With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience

exchange4media Staff Feb 24, 2021 12:25 PM

McDonald's?blur=25

This is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love story

exchange4media Staff Feb 23, 2021 5:44 PM