marketing-approach
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more
Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI
Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity
exchange4media Staff 1 day ago
Vipul Agrawal, Co-founder, Unlu, shares that the art of writing is one thing that everyone wants to excel at and who else than Ruskin Sir himself can be a better mentor for this
exchange4media Staff Jan 19, 2021 4:57 PM
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Ritika Raj Jan 19, 2021 8:31 AM
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads
exchange4media Staff Jan 18, 2021 1:15 PM
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
exchange4media Staff Jan 16, 2021 8:02 AM
Danone Manifesto Ventures is supporting the Steup-Up initiative through its global COVID-19 Relief Fund
exchange4media Staff Jan 13, 2021 12:48 PM
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
exchange4media Staff Jan 12, 2021 4:41 PM
The actor aptly emulates the brand's values of ruggedness and style combined with panache and attitude that resonates with the youths today
exchange4media Staff Jan 12, 2021 4:11 PM
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence
Gautam Mehra Jan 8, 2021 8:45 AM
Mahasangamam Galore of the two hit shows will go on air every day from 9th – 22nd January 2021, from 9:30-10:30 pm
exchange4media Staff Jan 7, 2021 1:20 PM
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry
exchange4media Staff Jan 6, 2021 4:53 PM
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits'
exchange4media Staff Jan 6, 2021 1:51 PM
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them less vulnerable, more resilient & flexible
Umesh Shrikhande Jan 5, 2021 9:04 AM
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us
exchange4media Staff Jan 4, 2021 12:58 PM
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices
Javed Farooqui Jan 4, 2021 8:18 AM
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
Nafisa Shaheen Dec 30, 2020 8:44 AM
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us
Misbaah Mansuri Dec 29, 2020 8:48 AM
The brand collaborates with Indian Theatre Actor, Boman Irani and celebrated Chef, Manish Mehrotra in the first leg of the campaign
exchange4media Staff Dec 27, 2020 8:00 PM
