marketing-approach

Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising
exchange4media Staff Mar 29, 2022 8:31 AM

Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, & Prashant Dhar spoke on 'Making the most of the festive fervour in a changed market environment,' at e4m-Taboola virtual roundtable
exchange4media Staff Sep 21, 2021 8:54 AM

Dravid will associate with the brand for its portfolio of residential and commercial projects
exchange4media Staff Sep 9, 2021 12:19 PM

With this campaign, the brand aims to reinstate its position in the market as bhujia specialists
exchange4media Staff Sep 6, 2021 3:09 PM

The partnership is expected to give a strong face to the brand’s philosophy as the actor personifies the brand ethos which is health and nutrition
exchange4media Staff Aug 16, 2021 2:51 PM

The digital ad film captures the emotion of liberation and a sense of ownership that is always missing in a rented house
exchange4media Staff Aug 14, 2021 8:00 PM

The film, conceptualized by Creativeland Asia, highlights how people can start their mornings with a blast of freshness with Cinthol soaps
exchange4media Staff Aug 1, 2021 6:00 PM

Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference
exchange4media Staff Jul 31, 2021 8:30 AM

The conference will be held on Friday, 30th July, from 2 pm
exchange4media Staff Jul 23, 2021 12:17 PM

Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM

Choudhary, Director Sales (South Asia), Sportradar, spoke about the strategic value of the InteractSport acquisition and how it will help the company grow its India business
Javed Farooqui Jul 5, 2021 8:41 AM

4 lucky messages will be chosen to be delivered by the actor on OPPO’s Instagram channel as part of this campaign
exchange4media Staff Jul 4, 2021 6:00 PM

The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM

The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s IVD instruments and kits, thus preparing them to fight against Covid
exchange4media Staff Jun 11, 2021 4:21 PM

An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
exchange4media Staff May 31, 2021 9:11 AM

Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before
exchange4media Staff May 22, 2021 7:56 AM

Sri Sri Ravi Shankar unveiled the new logo that is a continuation of the yellow bird but with a new look
exchange4media Staff May 13, 2021 3:05 PM

The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets
exchange4media Staff May 3, 2021 3:30 PM

The cricketer will helm all major campaigns for the brand, across media platforms and will soon appear in his first promotional TVC for the brand
exchange4media Staff Apr 21, 2021 2:33 PM