e4m Screenage: Experts to discuss key strategies to boost app visibility in digital world

The seventh edition of e4m Screenage- the mobile marketing conference, scheduled for November 28 in Mumbai, promises to be a significant gathering of industry leaders and innovators from the mobile marketing ecosystem. Among the key topics to be discussed is ‘Winning with ASO’, known as App Store Optimization, a crucial marketing strategy for businesses aiming to enhance their app visibility and user acquisition.

In the competitive world of app stores, standing out from the rest in the market requires more than just a great idea. This includes crafting a compelling app icon, selecting relevant and high-traffic keywords, and an engaging app description that clearly communicates the its value. By employing effective App Store Optimization (ASO) techniques, marketers can ensure that their app ranks higher in search results, increasing visibility to potential users.

In this panel discussion at e4m Screenage conference, experts and industry leaders will highlight the importance of app optimization as a foundational strategy, discuss the latest trends, challenges, and actionable insights into optimising app store presence to drive organic growth and improve user engagement. The panellists will also dive deep into how to choose the right keywords to boost the app’s visibility, craft compelling descriptions that drive downloads, and create eye-catching icons and screenshots that grab attention.

Attendees have the chance to learn how to leverage user reviews and ratings to build credibility and attract more users. With practical examples and actionable tips, this panel is a perfect opportunity to gain a solid understanding of how to enhance the app’s presence, improve its ranking, and increase its overall success in the app store.

The panellists include Mridul Shukla, Senior Vice President, Head Brand Marketing & Digital- Retail Assets, Kotak Mahindra Bank; Kavita Vyas, Senior Vice President & Head - Digital Acquisition & Performance Marketing, HSBC Bank; Puneeth Bekal, EVP and Chief Marketing Officer, HDFC Securities; Madhu S Dutta, Head of Marketing & GM - Brand, Media & Digital Social, Raymond; Prabhakar Tiwari, Chief Growth Officer, Angel One while the panel will be moderated by Dimpy Yadav, Head of Strategy - Digital, Mindshare India.

Discussions will also touch upon integrating ASO with performance marketing, leveraging data analytics for better decision-making, and staying ahead of algorithm updates. Attendees can expect to gain valuable strategies and practical tools to maximize their app’s discoverability and downloads in an increasingly competitive digital landscape.

To ensure you don’t miss out on valuable insights, click here to register: https://e4mevents.com/the-screenage-conference-2024/register.