Anita Pai has been appointed as Chief Operating Officer, while Jasneet Bachal has been named Chief Marketing Officer of YES BANK

exchange4media Staff Oct 10, 2019 2:52 PM

The bank partnered with GoQuest Digital Studios as their digital content partner for managing end-to-end content for this campaign

exchange4media Staff Sep 27, 2019 5:13 PM

Prior to this, Bachal was Senior Vice President & Head Marketing at Kotak Life

exchange4media Staff Sep 23, 2019 6:36 PM

Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges

Shweta Raaj Singh Jun 11, 2019 8:37 AM

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff Mar 5, 2019 9:02 AM

The Senior President & Head-Retail Marketing & Brand Management shares the insights on their latest campaign, their digital strategy and more.

Dolly Mahayan Aug 22, 2018 8:56 AM

Kochar shares his visions for A&M studio and some the of challenges that the Indian music industry is currently grappling with, including heavy dependency on film music

Misbaah Mansuri Aug 22, 2018 8:55 AM

Through this campaign, YES Bank aims to enhance the user engagement and curtail the long process for queries revolving around savings accounts

exchange4media Staff Jul 28, 2018 9:53 AM

To mark International Yoga Day, YES Bank has come up with three witty films, linking yoga and banking

exchange4media Staff Jun 21, 2018 5:27 PM

He was recognised by AAAI as an Outstanding Contributor to the Media and Communication Industry and Indian Brand Builder at the 13th edition of Goafest 2018

exchange4media Staff Apr 11, 2018 8:58 AM

As Chief Operating Officer, Ajay will help enhance the company's reach into hitherto unexplored segments, mainly the Missing Middle SME and untapped geographies, mainly RURBAN.

exchange4media Staff Apr 3, 2018 8:52 PM

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Here is the sponsor report card, which sums up some captivating brand success stories

Ruhail Amin May 17, 2017 8:00 AM

All about how Yes Bank leverages IPL to gain consumer mindshare

Venkata Susmita Biswas Apr 27, 2017 7:44 AM

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 31, 2017 8:05 AM

This Google program is already live at 100 railway stations, and is expected to be rolled out to 400 more in 2017, says Sandeep Goyal, Chairman, Mogae Media

exchange4media Staff Jan 25, 2017 1:17 PM

Also amongst the Top 5 most social media friendly banks in the world

exchange4media Staff Sep 22, 2016 4:55 PM

In order to leverage the growing popularity of International Yoga Day, brands across categories like: Lenovo India, Myntra, Yes Bank, Flipkart, INOX and Micromax rolled out special social media campaigns to connect with their consumers using Yoga as the central theme

exchange4media Staff Jun 23, 2016 8:15 AM

BBC World News' Ros Atkins, who currently hosts the show "Outside Source”, is one who believes in the power of the digital medium and the opportunities it provides to both journalists and content creators

Abhinn Shreshtha Apr 5, 2016 8:06 AM

exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject

Sarmistha Neogy Apr 4, 2016 7:52 AM

Amit Shah, President and Country Head, Yes Bank spoke on ‘Advertising in the era of evolving media’ at the recently held Pitch CMO Summit 2016.

Alisha Patel Mar 8, 2016 9:22 AM