YES BANK launches #ZimmedariSeTayyari campaign

The campaign is being amplified across platforms

e4m by exchange4media Staff
Updated: Aug 31, 2020 2:20 PM
Yes Bank

YES BANK has launched a new campaign ‘#ZimmedariSeTayyari’. Through this campaign, the bank hopes to inspire and encourage communities to prepare for the new normal in a responsible manner, emphasizing the need for individual and collective responsibility.

Having embarked on an inspiring new journey, the bank is committed to its responsibility towards all stakeholders, in the spirit of #ZimmedariSeTayyari – reflected in the way the bank has been transforming, having achieved significant milestones as it continues its journey of transformation into a stronger institution.

Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, YES BANK said, “As the unlocking continues in phases and economy picks up pace, it is imperative that we collectively prepare for the new normal in a responsible manner. The #ZimmedariSeTayyari campaign is centered on partnering the bank’s customers and stakeholders to be ready for tomorrow, responsibly by exploring new possibilities – to do good, to care, to inspire and remind each other that we’re in this together. The bank has showcased innovative solutions and products to enable communities, individuals and businesses to adapt to the evolving changes and embrace tomorrow.”

Under the #ZimmedariSeTayyari campaign, the bank has introduced #YESforLocal, #YESBizConnect and other products and solutions to support customers and communities.

The campaign is being amplified across platforms.

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