Kellanova takes home 6 metals at e4m IDMA 2025

The exchange4media Group hosted the 16th edition of the Indian Digital Marketing Awards (IDMA) on July 17 in Mumbai. The spectacular awards night served as a platform to honour and celebrate the exemplary contributions of brands and agencies within the digital media landscape. At the awards night, Kellanova took home 6 metals for its outstanding work. The brand won 1 gold metal, 4 silver metals and 1 bronze metal across categories.

Among the top winnings campaigns of Kellanova were 'Kellogg's Muesli 12 in 1 - Flip the Funnel' campaign nd the 'The Cereal Code: Cracking Profitable Growth on Amazon' campaign, that bagged the gold metals for their outstanding work and creativity.

The prestigious Indian Digital Media Awards (IDMA) celebrate excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact. The big wins of the spectacular awards night were bagged by Hindustan Unilever Limited, Mondelez India, Mindshare India.

Apart from Kellanova, the other key winners of the night were Hindustan Unilever Limited, Mondelez India, Castrol, UltraTech Cement, Mindshare India, Wavemaker, Amazon Ads and Madison Media.

The winners of IDMA were decided from across eight key categories, each encompassing multiple sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.