Wavemaker shines at e4m IDMA 2025 with 33 metals

The agency won 11 gold metals, 11 silver and 11 bronze metals across categories for its impressive work, creativity and innovation

by e4m Desk
Published: Jul 18, 2025 6:28 PM | 2 min read

The 16th edition of the Indian Digital Marketing Awards (IDMA) was held on July 17 in Mumbai in the presence of industry experts, distinguished leaders and experts. At the awards night, Wavemaker took home as many as 33 metals for its impressive work, creativity and innovation. The agency bagged 11 gold metals, 11 silver and 11 bronze metals across categories.

Wavemaker won gold metals for its innovative approach to media and storytelling. Among its standout campaigns was ‘Cadbury 5Star – Erase VDay’, a cleverly executed initiative that humorously challenged the conventional celebration of Valentine’s Day. With its offbeat messaging and deep understanding of Gen Z’s evolving mindset, the campaign resonated widely and became a cultural talking point.

IDMA celebrates excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact. The key brands and agencies that took home most metals include Hindustan Unilever Limited, Mondelez India, Castrol, Ultratech, Kellanova, Mindshare India, Amazon Ads and Madison Media.

IDMA recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which were further divided into several sub-categories. The main categories of the awards were Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

The e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.