UltraTech Cement bags 6 metals at e4m IDMA 2025

The exchange4media Group hosted the 16th edition of the Indian Digital Marketing Awards (IDMA) on Thursday. The event served as a platform to acknowledge the remarkable contributions of brands and agencies within the digital media landscape. At the awards night, UltraTech Cement took home 6 metals for its impressive work. The brand won 2 gold metals and 4 silver metals across categories for its outstanding work.

UltraTech Cement made a strong mark at the e4m IDMA 2025, taking home gold for several impactful and purpose-driven campaigns. Among its top-winning entries were: 'Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts' campaign, 'Banega Toh Badhega India' campaign and 'UltraTech Cementing Democracy: Vote Karega Toh Mazboot Banega India' campaign. 

Every year, Indian Digital Media Awards (IDMA) celebrates excellence, innovation, and creativity, honouring campaigns that stand out for their impressive content, insight and impact. The big wins of the spectacular awards night were bagged by Hindustan Unilever Limited, Mondelez India, Mindshare India.

Apart from UltraTech Cement, the other key winners of the night were Hindustan Unilever Limited, Mondelez India, Castrol, Kellanova, Mindshare India, Wavemaker, Amazon Ads and Madison Media.

The winners of IDMA were decided from across eight key categories, each encompassing multiple sub-categories. The major categories included Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small and Medium Business, For Start-Ups, Hall of Fame Awards and Special Awards.

This year, the e4m IDMA 2025 jury was chaired by Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive. The other jury members are eminent figures from the advertising, marketing and media world.